en roulant … — L’Officiel du cycle, 21 April 1951, Tips for the Dealer’s Wife

From L’Officiel du cycle, 21 April 1951, page 15: the column of tips for the dealer’s wife: bicycle rental and photo contests. The title, headings, captions and lists are transcribed as printed; the text is summarized in Ebykr’s words, and the page images carry it in full. It belongs to the trade columns that the weekly addressed to the French cycle dealers, the vélocistes.

— Page 1 —
en roulant …

[Ebykr summary; the article’s text is not reproduced. The first bulleted item reports that a woman bicycle dealer at a Brittany seaside resort writes that in summer she raises her turnover by renting bicycles to vacationers, to whom she often manages to sell bicycles as well; her advertising amounts to a few handwritten notices left in hotels or with local shopkeepers.]

[Ebykr summary; the article’s text is not reproduced. The second item suggests that young people often organize walking or cycling rallies among themselves and asks the woman dealer why she should not be the instigator of one of these amusing games, which are easy to organize.]

[Ebykr summary; the article’s text is not reproduced. The third item proposes a small local competition for photographs taken on bicycle outings as a way of bringing in new customers, and asks the reader whether the idea has been considered.]

N’OUBLIEZ PAS
que
L’AFFICHAGE
du TARIF des
RÉPARATIONS
impressionne
favorablement
le CLIENT

[A text-only column feature in black on a plain ground, headed by the title “en roulant …” in a heavy brush-lettered script at the upper right. At the upper left stands a small line drawing in solid black of a woman in a short dress riding a bicycle toward the left, her hair streaming back, with a ground line beneath the wheels. Below the title the matter is set in roman type in two columns, each of the three items opening with a large black round bullet. At the lower right a boxed notice, closed on the left by a wavy rule and topped by a wavy line, carries the centered slanted capitals and lowercase words of the reminder. No signature or agency mark appears. No edge of the text is cut.]