Le Chemineau 1953 Advertisement — Pioneer of the derailleur, Saint-Étienne 1911-1953, at the Salon du Cycle stand 158

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PIONNIER DU
DÉRAILLEUR

CYCLES
CYCLOMOTEURS

« Le Chemineau »

SAINT-ÉTIENNE
1911-1953

J. PANEL, Constructeur

AU SALON DU CYCLE : Stand 158

[A ruled advertisement in black on a plain ground, text only with no drawings, set in an open frame that runs along the top, left and bottom edges and is open at the right. A broad diagonal band bounded by two thick parallel rules crosses the sheet from the lower left to the upper right, and inside it the name « Le Chemineau » is lettered in heavy black script that climbs along the band. At the upper left “PIONNIER DU DÉRAILLEUR” is set in widely spaced light sans-serif capitals, followed by a small cluster of three black dots, then “CYCLES” in spaced light capitals and “CYCLOMOTEURS” in heavy condensed capitals. At the lower right “SAINT-ÉTIENNE” and the dates “1911-1953” are in spaced light capitals, followed by another cluster of three dots, then “J. PANEL” in sans-serif capitals with “Constructeur” in smaller type. The closing line at the foot, “AU SALON DU CYCLE : Stand 158”, runs the full width in bold spaced capitals. A small rough, diamond-shaped ink blot sits at the upper right corner, and the lines at the right run to the very edge of the image, which cuts the right frame rule. No signature or agency mark appears.]

[This advertisement shares page 48 of L’Officiel du cycle with advertisements for L. Gambier & Cie and Sudex.]