LAM 1957 Advertisement — Sport Baby, a Child’s Brake for a Child’s Hands, Drawn by Daniel Rebour

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un vélo à sa taille !…

Pour ses mains d’enfant, des freins “enfant”

LAM a mis au point UN FREIN SOUPLE (Nos 112 & 113)

muni de poignées spéciales: 3 à 7 ans (115bis) 7 à 12 ans (114bis)

SPORT BABY

LAM

Rebour

[A small boy in a short-sleeved shirt, shorts, ankle socks and shoes stands on tiptoe beside a full-size bicycle, reaching up with both hands to grip its handlebar and brake lever, while the front wheel, with its lamp, mudguard, fork and pedal, curves away to the left. The LAM name is set in heavy slab capitals at the foot, crossed by an arrow and a curling stroke, beside the words Sport Baby, and the drawing is signed “Rebour” in script inside Daniel Rebour’s ruled monogram at the right, just behind the boy’s rear leg at the height of his sock and ankle, below the arc of the rear wheel.]

[This advertisement shares page 30 of L’Officiel du cycle with advertisements for VAR, Indéca and Larpenteur, each held here as its own record, and others for the Monoto voiturette, W. Lewy contact breakers, Macombynn riding suits and the S.O.S.P. guarantee forms.]