Ktema 1954 Advertisement — Frames for Cycles and Cyclomoteurs, with Telescopic Fork and Stand

— Page 1 —
SPÉCIALISTES DE CADRES CYCLOMOTEURS

LES Ets KTEMA

Construction Cadres
Cycles et Cyclomoteurs

M. LAFAY, Directeur

37, rue Ferdinand — St-ÉTIENNE. Tél. : E2 24-90

PRÉSENTENT

leur nouvel ensemble avec cadre gros tubes 33 mm, entière-
ment brasés (modèle déposé) fourche télescopique et béquille

POUR MOTEURS
— MISTRAL mono et bivitesse
— JUNIOR POULAIN
— HIMO
— PRÉCIMAX
— SALANO

MODÈLES spéciaux pour VAP B et G BRIBAN, BLOC POULAIN 49 et 85 cm3

VENTE EXCLUSIVE aux GROSSISTES et CONSTRUCTEURS

[A ruled advertisement in black and white, enclosed in a thin rectangular border with a second ruled line above the closing line of text. The top line, “SPÉCIALISTES DE CADRES CYCLOMOTEURS”, is set in widely spaced heavy sans-serif capitals. Below it “LES Ets” in bold capitals leads into “KTEMA” in very large heavy slab-serif capitals running to the right edge. “Construction Cadres Cycles et Cyclomoteurs” follows in a wide, shaded, decorative roman face, then “M. LAFAY, Directeur” in light spaced capitals, with the street address at the left and the telephone number at the right. Below the address a halftone photograph shows a bare frame set up for a motorized bicycle: a rear triangle with a rack-like rear fork, a long sloping top tube, a fuel tank above the main tube, a telescopic front fork rising at the right and a small engine with its chain case and exhaust slung low in the middle. Down the left of the photograph the word “PRÉSENTENT” is set vertically in bold italic capitals, one letter above the next. Beneath the picture the description of the frame runs in two lines of bold italic type, followed by “POUR MOTEURS” in large light capitals at the left, facing a column of five motor names, each introduced by a dash, at the right. The line on special models is set in a mix of capitals and lowercase across the full width, and the ruled bottom band carries “VENTE EXCLUSIVE” in heavy capitals with the rest in lighter capitals. The firm’s name, director and address sit in the upper third. No artist signature or agency mark is visible. A narrow strip of text from the neighboring column shows along the right edge.]

[This advertisement shares page 128 of L’Officiel du cycle with an advertisement for Porthor, held here as its own record, and one for Verdier rectifiers and battery chargers.]