Jux 1952 Advertisement — Jux lighting for cycles: the five-year Duralinox dynamo, headlamps and a rear lamp

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Éclairages JUX pour Cycles

Tout en DURALINOX

LA SEULE DYNAMO FRANÇAISE
garantie 5 ans
Inusable – Puissante – Silencieuse

NOUVEAUTÉ 1952

Phare à 2 lampes pour Cyclomoteurs
commutateur à 3 positions

JUX -42-
6V 2,7 WATT
MADE IN FRANCE
2,7 wat[illisible]s

RÉGLAGE
PAR ROTULE

montage à rotule br[illisible]eté

Établissements P. JURINE — St-Étienne
Vente exclusive aux Grossistes et Constructeurs

DESSUS DURAL
CATADIOPTRE
FEU ROUGE
CÔTÉS TRANSPARENTS

PHARE INCLINABLE
PAR ROTULE
DÉMONTAGE RAPIDE

[A ruled advertisement in black and white, framed by a thin border and divided across the lower third by a double thin rule. The headline “Éclairages JUX pour Cycles” runs across the top in tall condensed sans-serif type, underlined by a heavy rule over a thin one. Below, in heavy spaced capitals and lighter lines of widely spaced capitals and italic, the claims about the dynamo are set to the right of the first drawing, with “NOUVEAUTÉ 1952” in a lighter outline-weight capital between thin rules. At the upper left a bottle-shaped dynamo with a ribbed cap is drawn in halftone, its body marked “JUX” and “42”; beneath it a small caption gives its output. At the middle left a rounded headlamp is drawn in halftone sitting on a ball joint above a mudguard shown in line, with a leader to the label “RÉGLAGE PAR ROTULE”. At the middle right a larger torpedo-shaped headlamp is drawn in halftone, clamped with a wire strap to a handlebar and fork crown that are sketched in thin outline only, with a small radiating tuft of lines at the top of the lamp. Under the second rule the maker’s name “Établissements P. JURINE — St-Étienne” is set in bold sans-serif type, with the line about sale to wholesalers and builders below it between short dashes. The lower drawings are halftone with leader lines and condensed italic labels: at the left a ribbed rear lamp mounted on the edge of a mudguard, with a round reflector and the letters “JUX” on its base; at the right a headlamp, the dynamo and its quick-release wing nut shown side by side, with a coiled wire hanging below. The dynamo labels are small and partly broken. A letter is missing from the caption under the first dynamo and the word “breveté” in the caption under the left headlamp is damaged. There is no artist signature and no agency mark.]

[This advertisement shares page 68 of L’Officiel du cycle with advertisements for Lambert et Cagnon and Reinhard et Chapuiset, each held here as its own record, and one for Chazal & Rouchouse.]