Jiway 1952 Advertisement — Toy Cycles, Children’s Bicycles and Frames

— Page 1 —
Tous modèles de vélos jouets
JIWAY spécial, roues de 250 à 450

les
VELOS ENFANTS JIWAY
Roues de 400 à 600

le Baby-Scooter Cycle
— Roues de 325 —
toutes pièces chromées
roulements à billes

CADRES pour CYCLES et CYCLOMOTEURS

LES ATELIERS
DU HAUT-FOREZ
Saint-Bonnet-le-Château (Loire) — Téléphone 54

[A ruled advertisement in black and white, a tall panel inside a thin rule. The opening two lines are set in a light modern roman, the marque “JIWAY” in capitals with the wheel sizes running on in smaller roman, and a rule is drawn across the panel beneath them. The second block names the children’s bicycles in large letterspaced roman capitals, with a small lower-case “les” set above at the left and the wheel sizes in a line below. The third block gives “le Baby-Scooter Cycle” in large upper and lower case roman, with three short centered lines under it. A line of bold sans-serif capitals follows, naming the frames. The works name fills the lower third in two lines of very heavy condensed sans-serif capitals, and the town and the telephone close the panel on one line of italic, the town at the left and the telephone at the right. The panel holds no illustration, no second color is used, no signature or agency mark appears, and no text from the reverse of the leaf shows through.]

[This advertisement shares page 146 of L’Officiel du cycle with an advertisement for Bourrin Frères, held here as its own record, and others for the M.A.C. fork for cyclomoteurs and Chazal-Rouchouse specialties for cyclomoteurs.]