J.-B. Louvet 1953 Advertisement — Touring, Cyclotouring and Racing Cycles, and Cyclomoteurs

— Page 1 —
★ CYCLES
— Tourisme
— Cyclotourisme
— Course

J.-B. Louvet

★ CYCLOMOTEURS

Moteur ” VAP-DT ” 49 cc.
Moteur ” POULAIN ” 2 vitesses, 49 cc.
Moteur ” JUNIOR ” 49 cc.

” Toutes les côtes sans pédaler ”

Anciens Éts A. CHICHERY – LE BLANC (Indre)
Agence : 32, Avenue de la Grande-Armée, PARIS

[A ruled text advertisement with no drawings, enclosed in a thin rule with a heavy bar at head and foot. At the upper left the word CYCLES stands in heavy condensed capitals inside a small box, marked with a star, above a list of three kinds of cycle in light sans-serif type, each led by a dash. Across the center the name J.-B. Louvet is written in a large copperplate script that rises diagonally from lower left to upper right with a long pen-stroke tail. At the lower right the word CYCLOMOTEURS stands in heavy capitals in a box, also marked with a star, above three engine lines in light type and a slogan in bold italic. The firm’s former name and its Le Blanc address, with the Paris agency address, close the panel in heavy condensed capitals. No signature or illustration is present.]

[This advertisement shares page 44 of L’Officiel du cycle with advertisements for the Royal Codrix cyclomoteur and S.E.R. engine units.]