Indéca 1955 Advertisement — The Indéca Stainless Brake Cable

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Le câble Indécâblable

INDÉCA
R 250/300 KGS

CABLE DE FREIN INOXYDABLE
CABLES DE DÉBRAYAGE

CYCLES ET MOTOS
double
protection

Qualité super indétoronnable
fil trempé haute résistance
goupille inarrachable brevetée
sans soudure.

Ets LAUNAY-VANCÉ – SARTHE – Tél. : 5

[A full-page advertisement in black on cream. The whole ground is ruled in fine diagonal hatching, and “Le câble Indécâblable” runs across the head in large black brush script. A broad cream band, like a loop of cable, sweeps up from the lower left, arches over the top and falls down the right side. In the middle a tall cream panel is set at a slight tilt, and a black lozenge with rounded ends lies across its head carrying “INDÉCA” in very large reversed cream sans-serif capitals, the band of the cable cutting through the final “A.” The strength figure, the brake and clutch cable lines and “CYCLES ET MOTOS” are set on the panel in condensed sans-serif capitals, followed by “double protection” in large black brush script and four lines of small sans-serif, all following the panel’s tilt. A solid black band across the foot carries the firm, its village and the telephone number in reversed condensed capitals, with “Ets” written with a small raised underlined “TS.” No signature or agency mark appears.]

[This advertisement shares page 60 of L’Officiel du cycle with advertisements for Chazal-Rouchouse and Dilecta, each held here as its own record, and one for Sova wrenches.]