Indéca 1950 Advertisement — Stainless Brake Cables and the L 215 Frame Stiffener

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CABLES DE FREINS
CYCLES ET MOTOS
INOXYDABLES
goupille brevetée

INDÉCA

sans soudure

RAIDISSEUR DE CADRE
L 215 INDÉCA

” Le Câble Indécâblable ”

Ets L. LAUNAY – VANCÉ (Sarthe)

[Design: an all-type advertisement in a plain ruled frame. The name “INDÉCA” is set in heavy white capitals reversed out of a solid black rounded oblong (a lozenge with semicircular ends) at the center. The opening lines are in wide letterspaced capitals, with “INOXYDABLES” in a heavier face and “goupille brevetée” and “sans soudure” in letterspaced lower case; “L 215 INDÉCA” is in heavy extended capitals and the slogan in bold, between quotation marks. No illustration, signature or agency mark.]

[This advertisement shares page 34 of L’Officiel du cycle with advertisements for F.B.L. and Campagnolo, each held here as its own record, and others for the William, Aniella and Cyclorette cyclomoteurs of the Manufacture Orléanaise de Cycles, the Mochet voiturette and Celliosprint enamel of La Celliose.]