Humber (Undated) Leaflet — The Elf: Gent’s Model 102 and Lady’s Model 103 at £6·7·6 with Sturmey-Archer 3 Speed and Oil Bath Gearcase

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a new HUMBER
The Elf

[Front cover of a Humber leaflet titled “a new HUMBER The Elf”: brown lettering in a double-ruled frame on pale green paper, with a small drawing of a seated elf beside the title. A later mark: a pencil shelf mark at the top right reading “MSS. 328/N2/H/” followed by a final digit that is uncertain, either 8 or 9.]

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JUST THAT MODERATE-PRICED, FULLY EQUIPPED BICYCLE YOU HAVE SO LONG SOUGHT
HUMBER ELF
SPECIFICATION.
FRAME. 21 in. and 23 in. Low bottom bracket, parallel top tube, fishtailed and cut-away lugs. Entirely brazed up.
FRONT FORK. Beeston-Humber Duplex.
WHEELS. 26 in. × 1⅜[?] in. Endrick steel, chrome finish ; quick release.
TYRES. Dunlop Speed (black).
GEARS. Sturmey-Archer 3 speed, top tube control.
GEAR CASE. Detachable oil bath.
BRAKES. Caliper to front and rear rims.
HANDLEBAR. 18 in. ” North Road ” raised.
SADDLE. Brooks’.
CHAIN. ½ in. × ⅛ in.
PEDALS. 4 in. rubber.
FITTINGS. Tools, toolbag, inflator, rear reflector.
MUDGUARDS. Narrow light steel.
FINISH. Black enamel with gold head. Bright parts chrome plated.
£6·7·6
Net Cash or 12 monthly payments of 12/9
MODEL 102
THE Humber Elf is sturdily built to give many years of satisfactory service, but in no way have those virtues of lightness and liveliness been sacrificed.
The frame is of the lightweight fully-brazed up type, and its very lines suggest easy running and comfort. The beautiful appearance of the machine is enhanced by the efficient oil bath gearcase, which fitment greatly assists weather defiance and reliability.
For continual day after day service—long tours—pottering through the country lanes—or shopping in busy traffic, the Humber Elf is the very machine you want. The fact that it has the well-known, low built, ” Cob ” type of frame, which obviates dismounting when the ” lights ” or policeman’s hand signals stop, will be greatly appreciated by town rider and tourist alike, for this feature definitely makes the Humber Elf a safety-first machine.
Of course, there’s a Lady’s Elf too, which may be had at the same price as the Gent’s.
MODEL 103
Easy Payment Forms may be had on application to the Company or any Humber dealer

[Opened flat, the inside of the Humber Elf leaflet shows the Gent’s Humber Elf Model 102 with a specification and the price £6·7·6, and the Lady’s Model 103. Text praises the lightweight “Cob” frame and oil bath gearcase. A vertical center fold crosses the sheet.]

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The “No-time Limit” Guarantee
Humbers are guaranteed by us against defects of manufacture WITHOUT ANY TIME LIMIT ; no matter when such defect shows itself, we replace the defective part gratis. This guarantee is subject to the conditions specified below.
CONDITIONS OF GUARANTEE
With all machines and component parts herein specified we give a special guarantee instead of the guarantee implied by statute or otherwise as to the quality or fitness for the purpose of cycling of goods supplied by us, any such implied guarantee being in all cases excluded. In cases of machines which have been used for “hiring-out” purposes, or in respect of which our trade-mark or manufacturing number has been removed, no guarantee of any kind is given or is to be implied.
We guarantee, subject to the conditions mentioned below, that all precautions which are usual and reasonable have been taken by us to secure excellence of materials and workmanship, but damage for which we make ourselves responsible under this guarantee is limited to the free supply of a new part in exchange for the part of the bicycle which may have proved defective, and does not include the cost of fitting.
This guarantee does not include tyres,* rims, chains, saddles, variable gears, coaster hubs, etc., in respect of which we give the guarantee furnished by the makers, usually 12 months.
And the purchaser shall not be entitled to claim any damage whatever, save replacement of the defective parts. THIS GUARANTEE DOES NOT APPLY TO DEFECTS CAUSED BY WEAR AND TEAR, MISUSE OR NEGLECT.
If a defective part should be found in any of our machines, it must be sent to us carriage paid, accompanied by an intimation from the sender that he desires to have it repaired free of charge under our guarantee, and he must also furnish us at the same time with the number of the machine, the name of the dealer from whom he purchased, and the date of purchase.
Failing compliance with the above, no notice will be taken of anything which may arrive, but such articles will lie here at the risk of the sender, and this guarantee and any implied guarantee shall not be enforceable. We guarantee only new machines, which are bought either direct from us or from one of our duly authorized dealers, and under no other condition.
*TYRE GUARANTEE. Dunlop and Fort Dunlop tyres carry a no-limit guarantee. Those failing by reason of bad workmanship or defective material will be replaced or repaired at a charge proportionate to the wear they have given.
TERMS OF BUSINESS
ORDERING, ETC. All communications, orders and remittances should be directed or made payable to Humber Ltd. (Cycle Dept.) (Bankers, Lloyds Bank Ltd.), and not to individuals.
RAILWAY TRANSIT. Bicycles conveyed by Goods or Passenger Trains are at Owner’s Risk, unless otherwise instructed, and any damage or shortage should be noted on Carriers’ delivery sheet when signature is given.
Such damage or shortage should be confirmed in writing to the Railway Co., within three days, and reported to us immediately.
Non-delivery of the whole of a consignment or of any separate package forming part of a consignment should be advised to us within eight days of despatch.
We do not accept responsibility for any loss or damage during transit unless these regulations are complied with.
REPAIRS AND SUNDRIES. Every Humber dealer realises the importance of making adequate provision for the purpose of maintaining in constant service all Humber bicycles in his territory. He has available competent mechanics, adequate facilities for repairs, also a good stock of spares ; therefore in all questions of maintenance, Humber riders should approach the local Humber dealer. We should be advised if any difficulty arises. This subject is treated comprehensively in our ” Spare Parts and Renovations ” list.
ALTERATIONS TO PRICES AND SPECIFICATIONS. The prices and specifications given in this list are subject to alteration at any time without notice, and prices are subject to conditions ruling at time of delivery.
CONDITIONS OF SALE. All goods are sold on the condition that they must not be exhibited at any exhibition in the British Isles without our written consent.
NOTICE. We do not appoint agents for the sale on our behalf of our cycles or other goods, but we assign to cycle dealers areas in which we supply to such dealers exclusively for re-sale in such areas. No such dealer is authorised to transact any business, give any warranty, make any representation or incur any liability on our behalf.
HUMBER LIMITED (Cycle Dept.)
Telegrams : ” Humber, Nottingham ” Telephone : Nottingham 75154
LENTON BOULEVARD, NOTTINGHAM, England

[Back page of the Humber Elf leaflet headed “The “No-time Limit” Guarantee”, with the conditions of guarantee, the terms of business and a notice about dealers, ending with the Humber Limited (Cycle Dept.) address at Lenton Boulevard, Nottingham.]