Henri Gauthier March 1957 Advertisement — White-Star and Lionrhone, the New Cyclo Saddle

Advertisement 1957 1 page France

Source: L'Officiel du cycle, du motocycle et du camping, N° 7, 30 March 1957, page 24; scan of the issue from Cycle Memory (Mémoire du Cycle), Collection privée F.

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About this document

MarqueHenri Gauthier
TypeAdvertisement
Year1957
PublisherHenri Gauthier
CountryFrance
LanguageFrench
Pages1
SourceL'Officiel du cycle, du motocycle et du camping, N° 7, 30 March 1957, page 24; scan of the issue from Cycle Memory (Mémoire du Cycle), Collection privée F.
CreditEbykr archive
IdentifierPermalink https://cyclememory.org/fr/search-coll-list.php?collectionID=325&docID=B-1-0000001006
TranscriptionTranscribed by eye

Transcription

HENRI GAUTHIER Nos marques de renommée mondiale WHITE-STAR LIONRHONE MOTOBECANE - PEUGEOT TERROT - STANDARD Grosses Motos et Scooters TYPE CONFORT Coussins mousse avec ou sans poignée Tous coloris La nouvelle CYCLO est une garantie à ressorts n° 38 à sandows n° 138 SELLE G 17 La selle Champion du Monde Type SOUPLEX n° 30 …

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— Page 1 —
HENRI GAUTHIER

Nos marques de renommée mondiale

WHITE-STAR
LIONRHONE

MOTOBECANE – PEUGEOT
TERROT – STANDARD
Grosses Motos et Scooters

TYPE CONFORT
Coussins mousse avec ou sans poignée Tous coloris

La nouvelle
CYCLO
est une garantie

à ressorts n° 38

à sandows n° 138

SELLE G 17
La selle Champion du Monde

Type SOUPLEX n° [?] 30
Selle suspendue, réglable dessus caoutchouc ou simili

Souplesse
Qualité
Confort

LA MARQUE DE QUALITÉ

141, Cours EMILE ZOLA – LYON (Rhône)

SOSP

[Four saddles are drawn down the left side of a box framed by a dotted border: a long padded motorcycle saddle with a strap, a square foam cushion seat, the G 17 racing saddle with an oval maker’s plate on its top and a sprung Souplex saddle on a fan of coil springs. A broad wedge of halftone dots fans out from the left toward a framed panel at the right that presents the new Cyclo saddle, drawn on its coil springs, with its two catalog numbers. Three script words are scattered across the lower middle above the firm’s slogan and Lyon address, and the agency mark SOSP sits upright in a small frame at the lower right corner of the dotted wedge.]

[This advertisement shares page 24 of L’Officiel du cycle with advertisements for S.N.P.M.I. decarbonizer, the Lelaurain shock absorber and Marbon testers.]

More from Henri Gauthier

Henri Gauthier advertisement from L'Officiel du cycle, 16 February 1957, page 18: five saddles are drawn inside a frame of dots: a long dual motorcycle saddle with a strap across it, a foam cushion of the Type Confort, the new Cyclo saddle on coil springs in a ruled panel, the Selle G 17 and the sprung Type Souplex.Henri Gauthier 16 February 1957 Advertisement — White-Star and Lionrhone, the New Cyclo SaddleHenri Gauthier advertisement from L'Officiel du cycle, 13 April 1957, page 32: Drawings of five saddles sit inside a frame of dots: a long dual motorcycle saddle with a grab strap at the top left, a foam seat cushion of the Type Confort below it, the new Cyclo saddle on coil springs in a pale panel at the right, and at the lower left the Selle G 17 with an oval Henri Gauthier plate on its cantle and the sprung Type Souplex.Henri Gauthier April 1957 Advertisement — White-Star and Lionrhone, the New Cyclo SaddleHenri Gauthier advertisement from L'Officiel du cycle, 2 February 1957, page 14: five saddles are drawn inside a frame of dots: a long dual motorcycle saddle with a strap across it, a foam cushion of the Type Confort, the new Cyclo saddle on coil springs in a ruled panel, the Selle G 17 and the sprung Type Souplex.Henri Gauthier February 1957 Advertisement — White-Star and Lionrhone, the New Cyclo SaddleHenri Gauthier advertisement from L'Officiel du cycle, 19 January 1957, page 16: Drawings of five saddles sit inside a dotted frame: a long dual motorcycle saddle with a strap across it, a foam cushion of the Type Confort, the new Cyclo saddle on coil springs in a ruled panel, the Selle G 17 and the sprung Type Souplex.Henri Gauthier January 1957 Advertisement — White-Star and Lionrhone, the New Cyclo SaddleHenri Gauthier advertisement from L'Officiel du cycle, 23 November 1957, page 30: Drawings of five saddles are printed in black on a full page laid out with red: a long dual motorcycle saddle with a grab strap at the top left, a foam seat cushion of the Type Confort below it, the new Cyclo saddle on coil springs in a pale cut-out at the right, and at the lower left the Selle G.Henri Gauthier November 1957 Advertisement — White-Star and Lionrone, the New Cyclo Saddle

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