Henri Gauthier 1955 Advertisement — White-Star and Lionrone Saddles and Bags

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HENRI GAUTHIER

MOTOBÉCANE – PEUGEOT
TERROT – STANDARD
Grosses Motos et
Scooters

Nos marques de renommée mondiale
WHITE-STAR
LIONRONE

TYPE CONFORT
Coussins mousse
avec ou sans poignée
Tous coloris

SAUVEGARDE

REflex (Bté)
Sacoches simili
ou cuir

PRÉVENTION TOTALE

LUmen (Bté)
n° 158 cyclomoteurs 48 cm³
n° 127 vélomoteurs 85 cm³
n° 129 » 100 cm³

SÉCURITÉ

SELLE G. 17
La selle
Champion du Monde

Qualité
Souplesse
Confort

SOSP

Type SOUPLEX n° 30
Selle suspendue, réglable
dessus caoutchouc ou simili

LA MARQUE DE QUALITÉ

141, Cours EMILE ZOLA – LYON (Rhône)

[A full-page advertisement printed in green and black on cream. “HENRI GAUTHIER” runs across the head in tall condensed green capitals beside a green vertical bar that runs down the left side of the page, and a large green triangle points from the left margin to the upper right corner behind the middle of the layout. Six products are shown as retouched halftone photographs with a pebbled leather grain, each with its caption in small black sans-serif type: a long motorcycle dual seat with a grab strap, a square foam pillion cushion, a pair of pannier bags with green round reflectors hung over a rear wheel, a broad sprung pillion saddle with coil springs and a green round reflector at the back, a racing saddle seen from the side and a suspended saddle opened to show its rows of tension springs. The racing saddle carries an oval badge reading “FABRICATION FRANÇAISE,” “HENRI GAUTHIER” and “MARQUE G17 DÉPOSÉE.” “SAUVEGARDE” and “SÉCURITÉ” are reversed in white italic capitals on black slabs at the right, and “Qualité,” “Souplesse” and “Confort” are scattered in black brush script near the foot. The slogan stands in green condensed capitals above a green band at the lower right that carries the Lyon address in heavy black condensed type. A small vertical oval at the lower left edge holds the agency mark “SOSP.”]