Henri Gauthier October 1951 Advertisement — Lionrone and White-Star Saddles, and the Plastic Saddle

— Page 1 —
LES SELLES

HENRI GAUTHIER
LIONRONE – WHITE-STAR
équipent
Les meilleures marques

Nouveaux Brevets
La Selle en
Matière Plastique

[A ruled advertisement in black and white, text centered. Under “LES SELLES” in shaded display capitals, a fine engraving of a leather saddle seen from the left side and below, showing the rails, the seat clamp and the coil-sprung rear frame; its side carries an oval badge reading “HENRI GAUTHIER” between small lines that seem to read “FABRICATION FRANÇAISE” and “MARQUE DÉPOSÉE”, with “G17” in a small oval at the foot. The firm’s name and the two brand names follow in tall condensed capitals, then “équipent”, the script slogan, a short rule and the patent and plastic-saddle lines. No address, signature or agency mark.]

[This advertisement shares page 102 of L’Officiel du cycle with advertisements for Eberlein and Lambert et Cagnon, each held here as its own record, and one for the Jonghi vélomoteurs.]