Henri Gauthier 1950 Advertisement — Lionrone and White-Star Saddles

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LES SELLES

FABRICATION FRANÇAISE
HENRI GAUTHIER
MARQUE G17 DÉPOSÉE

HENRI GAUTHIER
LIONRONE – WHITE-STAR

équipent
Les meilleures marques

Nouveaux Brevets
La Selle en
Matière Plastique

[A full-page advertisement in a single-rule frame. “LES SELLES” is set in spaced, flared serif capitals above a finely engraved drawing of a leather racing saddle seen from the left side and slightly above: a dark, glossy top with rivets at the nose and cantle, a double-rail undercarriage with the seat-post clamp and its nut and a cartouche on the skirt lettered “FABRICATION FRANÇAISE”, “HENRI GAUTHIER” and “MARQUE DÉPOSÉE” around an oval with the model “G17”. Below, the maker’s name and the brand names “LIONRONE” and “WHITE-STAR” are set very large in tall condensed sans-serif capitals, followed by “équipent” in a light sans serif, a bold script line, a double rule and three lines in bold and italic sans serif ending with “Matière Plastique” in a large, light sans serif across the foot. No signature or agency mark seen.]

[This advertisement shares page 43 of L’Officiel du cycle with advertisements for FAC and Popula, each held here as its own record, and one for the Cicca Vélorêve auxiliary motor and Ténor horn.]