Hecht Co. 1961 Advertisement — Big Bike Sale, Just in Time for School: Five Bicycles from $27.88 to a Sturmey-Archer 3-Speed at $39.99, No Down Payment

THE SUNDAY STAR Washington, D. C., August 27, 1961 A-9
[Logo:] The Hecht Co.
DOWNTOWN STORE AUGUST SPECIAL
PARK UNDER COVER 3 HOURS 30¢
Present this coupon to Parking Cashier, The Hecht Co. Downtown Store, August Offer only
Just in time for school
BIG BIKE SALE
Our market scouts wheeled in with some dandy buys on bikes and we couldn’t resist ’em. So here they are . . . big wonderful two-wheelers in a price range to please mom and dad. More Good News; No Down Payment!

BOYS’ OR GIRLS’ 24″ OR 26″ COASTER BRAKE BIKE
[Labels on the drawing:] Two-Toned Spring Saddle Seat; Rear Luggage Carrier; Torpedo Fender Light; Kickstand for Parking; Modern Cantilever Frame; Ball Bearing Pedals. [Inset:] Girl’s bicycle, same model in Metallic Blue finish
What youngster wouldn’t love to own this bike? New design tank, highly polished fenders and rims, two-toned spring saddle seat—loads of extra features to please a boy or girl. Boy’s model in bright Metallic Red finish.
29.99 No Down Payment $5 Monthly

BOYS’ OR GIRLS’ FULLY EQUIPPED 26″ 3-SPEED BIKE
[Labels:] 3-Speed Gearshift; Front and Rear Handbrakes; Rear Reflector; Polished Aluminum Fenders; Front Chromed Luggage Carrier; White Sidewall Tires. [Inset:] Girl’s bicycle, same model in Metallic Blue finish
Lots of fancy equipment, including 3-speed gearshift, front and rear handbrakes, modern design chainguard, cantilever frame, two-toned spring saddle seat, double adjustable handlebars, kickstand, rear reflector, front torpedo light. And note those white sidewall tires, polished aluminum fenders! Boy’s model in bright Metallic Black.
36.99 No Down Payment $5 Monthly

BOYS’ or GIRLS’ 3-SPEED 26″ LIGHTWEIGHT BICYCLE
[Labels:] Spring Saddle Seat; Front and Rear Handbrakes; 3-Speed Gearshift; Rear Safety Reflector; Double Adjustable Handlebars; Kickstand. [Inset:] Girls’ Bicycle, same model in Metallic Blue finish
The big, beautiful “Invicta” model, fully equipped including 3-speed gears, kickstand for easy parking, streamlined design.
32.99 No Down Payment $5 Monthly

DE LUXE GENERATOR LIGHT 3-SPEED STURMEY ARCHER GEARS
[Labels:] 3-Speed Gears; Two-Tone Saddle Seat; Chrome Luggage Carrier; Front and Rear Generator Light; Polished Aluminum Fenders; All Chrome Rims. [Inset:] Girls’ Bicycle, same model in Bright Metallic Blue
The last word in a de luxe equipped bicycle for boys and girls. Flashy fenders, adjustable handlebar and seat, a truly super-duper model. Can’t you just hear a youngster say, “Wow, is it really mine?” Boy’s bike in Metallic Red finish.
39.99 No Down Payment $5 Monthly

20″ TRAINING BIKE FULLY EQUIPPED
[Labels:] Cantilever Frame; Sturdy Training Wheels, Detachable. [Inset:] Girl’s model, same size in Metallic Blue finish
Just right for the youngster starting out with their first two-wheeler. Has bright polished rims, front light, rear light and luggage carrier. Training wheels are detachable when they can “go on their own.” Red Metallic finish on the boys’ model.
27.88 No Down Payment $5 Monthly

THE HECHT CO.’S SUBURBAN STORES OPEN 5 NIGHTS A WEEK
MONDAY THRU FRIDAY 10 A.M. TO 9:30 P.M. . . . DOWNTOWN MONDAY AND THURSDAY 9:30 A.M. TO 9 P.M.

[Large line drawings of five bicycles, each with a smaller inset of the girl’s frame. The first has a tank, a torpedo light and a rear carrier; the second, in the right half of the upper panel, has a 3-speed hub, front carrier and handbrakes; the lower row shows the Invicta lightweight, the de luxe generator-light bicycle and the 20-inch training bicycle with detachable wheels. The coupon stands in a black box at the top left.]