Hechinger 1963 Advertisement — Beat It to Hechinger for Big Bike Buys: Eleven Bicycles from $24.96 to a Royce-Union 10-Speed Racer at $59.88

THE EVENING STAR, Washington, D.C., Wednesday, November 13, 1963 A-7 [the running head stands above the advertisement and is not in the cropped scan]
BEAT IT TO
HECHINGER
FOR
BIG BIKE BUYS
[Three cartoon children ride bicycles, each towing one of the banners; the Hechinger H logo stands at the top right.]
The Selection’s Tremendous—The Prices Are Stupendous!

A 20-Inch Bicycle Complete with Training Wheels, Boys’ or Girls’ — $24.96 TAKE WITH ONLY
A middleweight bicycle featuring: coaster brake; kick-stand; double braced fenders; step-plate training wheels; chromed handlebars, rims and hub caps. (10H167,8)

A Feature Packed 24-Inch Junior Bicycle, Boys’ or Girls’ — SALE THIS WEEK $27.73 TAKE WITH ONLY
A middleweighter with cantilever frame, double braced fenders, sturdy rear luggage carrier, large twin-cell headlight, kickstand, coaster brake. (10H169,70)

Compare the Features and Price on This 26″ Deluxe Lightweight Bicycle — $26.97 TAKE WITH ONLY
You’ve seen the price; now look at these features: cantilever frame, large two-cell headlight, reflector tail-light, full ball-bearing construction, chromed handlebar, kickstand and rims. (10H173,4)

This 26″ Royce-Union “Convertible” is a Boys’ Bike or It’s a Girls’ Bike! — $34.96 DELIVERED
This bike has a 3-bar frame with convertible arch bar to make it a boys’ bike or a girls’ bike. Full ball-bearing construction, rear luggage rack, chromed handlebar, kickstand, rims. (10H356)

Royce-Union Deluxe Lightweight Has 3 Speeds, Light, Whitewalls, Boys’ or Girls’ — $39.63 DELIVERED
Features easy-shifting 3-speed twist-grip gear, caliper handbrakes front and rear, chromed handlebar, kickstand and rims, 2-tone saddle and tourist bag, chromed headlight. 26″. (10H363,4)

Royce-Union Lightweight 26-Inch Boys’ Bicycle with 3-Speed Twist Grip — $29.94 DELIVERED
3 speeds for maximum output with minimum effort. Also features: front and rear caliper handbrakes, full ball-bearing construction, chromed handlebar, kickstand, rims. (10H357)

The “Fury” by Huffy—A 2-Speed Middleweight Sports Bike for Boys — $49.86 DELIVERED
This sport model features chromed headlight, chrome fenders and rims, front spring luggage carrier, white saddle and grips, Bendix 2-speed gear. 26″. (10H318)

Royce-Union Deluxe Middleweight, Boys’ or Girls’ — $39.88 DELIVERED
All the extras a teenager could want: chromed front carrier, chromed underbar tank, battery powered chromed headlight, two-tone saddle with matching tourist bag, kickstand. (10H352,3)

Royce-Union Deluxe Lightweight Has 4-Speed Derailleur, Boys’ or Girls’ — $39.88 DELIVERED
A racing type bicycle with 4-speed derailleur gear, caliper handbrakes front and rear, rat-trap pedals, racing saddle, chromed fenders, chain guard and kickstand. (10H350,1)

Royce-Union Lightweight with Racing Handlebar, 5-Speed Gear — $44.96 DELIVERED
5-speed derailleur gear, plastic-wrapped racing handlebar, caliper handbrakes front and rear, rat trap pedals, racing-type saddle, chromed chainguard and kickstand. (10H361)

[Box:] Hiding A Bike Till Christmas A Problem?
Have you found out the hard way that trying to conceal a Christmas bicycle from inquisitive young eyes is like trying to strike a match on a cake of soap? We’ll be glad to solve that problem for you when you purchase or charge your bicycle at Hechinger’s. We’ll “hide” it for you at our warehouse until the week before Christmas! Come in today and select the bike you’re going to make someone happy with on Christmas.

Royce-Union Racing Bicycle Has 10-Speeds, Leather Racing Saddle — $59.88 DELIVERED
A real racer with full 10-speed derailleur gear, fenderless 27″ wheels, rat-trap pedals with toe clips, caliper handbrakes front and rear, plastic wound racing handlebar, ball-bearing construction. (10H362)

HECHINGER
THE WORLD’S MOST UNUSUAL LUMBER AND HARDWARE STORES . . . PLENTY OF FREE PARKING
NORTHEAST—15th and H Sts. at Bladensburg and Benning Rds.
GEORGIA AVE. N.W.—5925 Georgia Ave. at Military Rd. & Missouri Ave.
WISCONSIN AVE. N.W.—4555 Wisconsin Ave. bet. Nebraska Ave. & River Rd.
SOUTHEAST—1905 Nichols Ave. nr. Good Hope Rd. at Anacostia Bridge
ALEXANDRIA, VA.—3131 Duke St. bet. Quaker Lane & Telegraph Rd.
FALLS CHURCH, VA.—Lee Hwy. and Rte. 338, 1 mile from 7 Corners
ROCKVILLE, MD.—By-Pass and Washington St. Phone GA. 4-9000
PRINCE GEORGES PLAZA—Hyattsville, Maryland
WHEATON PLAZA—Wheaton, Maryland
OPEN MONDAY, THURSDAY, FRIDAY 9:30-9:00
TUESDAY and WEDNESDAY 9:30-6:00
NOW OPEN SATURDAY 9:00-6:00
[Box:] New Hechinger Store Open In Wheaton Plaza
OPEN A CONVENIENT CHARGE ACCOUNT
[Box with a telephone drawing:] Phone Anytime—Day or Night 399-4300

[The eleven bicycles are line drawings in four rows of three, the twelfth place holding the Hiding A Bike box. The top row shows a middleweight with training wheels and two cantilever-frame middleweights with tank and luggage carrier; the second row a convertible frame, a 3-speed with a tourist bag on the top tube and a plain lightweight; the third row a middleweight with a spring fork, a deluxe middleweight with tank and a derailleur lightweight; the last row, at the left, a drop-handlebar bicycle with a derailleur and, at the right, the 10-speed racing bicycle with drop handlebars, toe clips and no mudguards.]