Goer 1952 Advertisement — Goer Bearings: Headsets, Bottom Brackets and Hubs

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Pour tous vos
ROULEMENTS
Jeux de direction
Jeux de Pédalier
moyeux pour remorques, motos
et triporteurs

Consultez les Établissements
JANISSON
28, rue des Docteurs-Charcot, St-Etienne

Marque déposée
” GOER ”

Plus de 50 ans d’expérience

[A ruled advertisement in black and white, a tall panel inside a thin rule, with no illustration. “Pour tous vos” opens at the upper left in bold italic, and “ROULEMENTS” runs across the panel beneath it in very large heavy slab-serif capitals. Four centered lines of bold slab-serif roman list the bearing sets and the hubs. A line of bold italic, “Consultez les Établissements”, introduces the firm’s name, which is set large and letterspaced in heavy slab-serif capitals, with the street address and town below in lighter roman. “Marque déposée” follows in italic, then the registered marque ” GOER ” in large bold roman capitals between inverted commas. The closing line, in letterspaced roman, claims the years of experience. No second color is used, no signature or agency mark appears, and a faint smudge of ink lies across the top of the heading.]

[This advertisement shares page 150 of L’Officiel du cycle with advertisements for Nervar, Picard-Fayolle and S.I.B., each held here as its own record.]