Geno November 1952 Advertisement — Sport helmets for the motorcyclist, the scooter rider and the cyclist, wholesale only

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MODÈLE SPORT POUR SCOOTER

MODÈLE SPORT POUR CYCLISME

MODÈLE SPORT POUR MOTO

Casques
Etablissements GENO

6, Faub. St-HONORÉ – PARIS 8e
TÉLÉPHONE : ANJOU 12-38

VENTE
EN GROS

[A wide black-and-white advertisement panel. The upper part is a dark band whose lower edge sweeps in a large curve, ending in a long arrow that points down toward the right; inside the curve sit three humorous line drawings of figures with oversized heads, each on a gray halftone patch. At the left a motorcyclist with goggles and a rounded hard helmet rides a small motorcycle, captioned MODÈLE SPORT POUR MOTO in white-backed spaced capitals. At the upper center a woman with round spectacles, a peaked helmet and a hair bun rides a scooter, captioned MODÈLE SPORT POUR SCOOTER on a slanted line. At the right a cyclist with a gaping mouth wears a helmet of crossing leather-style strips and rides a racing bicycle, captioned MODÈLE SPORT POUR CYCLISME. Across the foot the words “Casques” and “Etablissements” are set in slanted brush script, struck through by a thin crossing line, beside the name GENO in very large heavy sans-serif capitals. To the right the address and telephone lines are set in spaced sans-serif capitals, and a black box at the far right carries VENTE EN GROS in white capitals. The agency mark S.O.S.P. is printed vertically in the upper left corner and the artist’s signature B. CHAGNON runs vertically at the right edge above the black box.]

[This advertisement shares page 34 of L’Officiel du cycle with an advertisement for Station-Service A.M.A.C..]