Fiducia June 1950 Advertisement — Pumps in Steel, Brass and Light Alloy, All Models

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FIDUCIA
ORIGINE

POMPES TOUS MODÈLES
Acier, Laiton, Alliage léger

FIDUCIA

MONOBLOC
MARQUE DEPOSEE
MADE IN FRANCE

R. RIVATON & Cie
LA RICAMARIE (Loire)

[A wide ruled advertisement in black and white inside a double rule. At the left “FIDUCIA” in tall condensed slab capitals is set over a shaded octagonal badge with “ORIGINE” in a small panel at its foot. A long frame pump in line engraving runs diagonally across the panel from the lower left to the upper right, its fluted barrel lettered “FIDUCIA” near the handle end and carrying a “MONOBLOC” label with two lines of tiny capitals; the lower end is drawn cut open to show the threaded fitting inside, and a curved arrow points to it. “POMPES TOUS MODÈLES” in spaced sans-serif capitals and a lighter line naming the metals sit at the top center. The maker’s name and La Ricamarie address stand at the lower right in heavy sans-serif capitals. There is no signature in the drawing.]

[This advertisement shares its unnumbered page of L’Officiel du cycle with advertisements for Argaud, Marvel, Gallet and L’Emboutissage Industriel, each held here as its own record, and others for Pertuisot connecting-rod and cylinder repairs and the Mini-Motor auxiliary engine.]