Ferodo 1953 Advertisement — Good bicycles, good brakes with Ferodo: the new Ferodo bicycle brake pad, sold at all wholesalers, with a brake drawn on a wheel

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A BONS VELOS
BONS FREINS avec …

FERODO

Le nouveau patin de frein de vélo
FERODO
est sorti.

Sa marque prestigieuse utilisée
par 90 % des Constructeurs
Automobile Français, l’im-
pose à votre choix.

En vente
chez tous les Grossistes.

FERODO
cycles

S.A.F. du FERODO – 64, Gde Armée, PARIS

J. MAROQUENE , 52

[A ruled advertisement in black and cream, set as a wide landscape panel. The left part is a solid dark field cut by a slanting edge, with the headline in heavy cream capitals across its upper half. The right part is a cream panel bordered by a heavy rounded rule, with a halftone dot screen of black dots filling the corners. A cream circle on the left holds a shaded line drawing of a bicycle wheel with its tire and a brake caliper holding a pad against the rim. A drawn brake shoe in perspective, a long ribbed bar with the repeated words FERODO and FER along its side, lies across the circle and the dark field. At the upper right the name FERODO stands in a bordered block of separate square letters in shaded capitals; a smaller copy of the same block stands in the middle of the text lines. Two small black dots separate the paragraphs. Across the foot the name appears again in very large cream capitals, each letter in its own rounded square, with the word “cycles” in cream script on a dark slanted tab at the right. The address stands in cream letters at the lower left. An artist signature, “J. Maroquene” followed by “52” (probably the year 1952), runs vertically up the left edge of the dark field; the surname is faint and may be misread. The first letter of the line “Le nouveau patin de frein de vélo” is partly lost.]

[This advertisement shares page 42 of L’Officiel du cycle with advertisements for Biplex and Sterling.]