Felt 1955 Advertisement — Every Accessory for Cycles and Motor Machines

— Page 1 —
felt

Tous accessoires
pour cycles
et motorisés

GRENOBLE

POIGNÉES
ROUTE
ENFANT
BÉBÉ

SUPER-LUX

CAPUCHON DE DYNAMO

GUIDONETTE

PROTECTEUR
DE GUIDON

LA
PLUS FORTE
PRODUCTION
DANS L’USINE
LA PLUS
MODERNE

PATINS DE FREINS

BLOCS ET BARRES
POUR PÉDALES

FELT – 75 Rue Ampère – GRENOBLE

[A full-page advertisement in black on cream, framed by a rule. At the upper left the trademark shows “felt” in outlined lowercase letters on a black stepped bar, set over a spoked wheel within a sunburst of small arrow-tipped rays, with three tiny squares after the name; “GRENOBLE” sits beneath it in bold sans-serif capitals. The headline at the upper right is set in very large heavy condensed lowercase. Three solid black squares step down the page from right to left, each holding white line drawings of rubber goods: a pair of handlebar grips, one patterned and one ribbed; a ribbed handlebar cover bent in a U with two small caps; and a brake block with a studded pedal rubber. A white outlined arrow points from each square to its list of goods, set in condensed sans-serif capitals with the small words in smaller capitals. At the lower right a circle with a gray halftone dotted rim encloses the production claim in bold sans-serif capitals. A black band across the foot carries the firm and its address in reversed wide sans-serif. No signature or agency mark appears.]

[This advertisement shares page 62 of L’Officiel du cycle with an advertisement for Gallet, held here as its own record, and others for Jaeger speedometers for motor machines and Lelaurain suspension units.]