Falcon San Remo Advertisement, Cycling, 20 January 1960 — Ernie Clements Says: At Last, the Most Exciting Lightweight Cycle, £30-19-6

— Page 1 —
CYCLING, January 20, 1960
most exciting
Lightweight Cycle
The ALL NEW
The LIGHTWEIGHT CYCLE
Falcon
SAN REMO
FALCON LIGHTWEIGHT CYCLES, Wills Street, Smethwick, Staffs. Phone: SMEthwick
Whitea[the rest is cut at the edge of the scan]

[The left page of a two-page spread. A side view of the San Remo fills the middle: a lightweight road bicycle with a leather saddle, drop handlebars with brake levers and bar tape, a water bottle on the down tube, mudguards with stays, a five-sprocket freewheel with a rear derailleur and a single chainwheel. The word Falcon is written along the down tube. A shaded bar stands under the wheels. At the foot, The ALL NEW stands over a dark scroll lettered The LIGHTWEIGHT CYCLE and the word Falcon in large brush script, with SAN REMO under it; a smaller Falcon signature stands at the lower left.]

— Page 2 —
CYCLING, January 20, 1960
[Ernie Clements, written as a signature] says:—
At last — 1960’s
[the s is cut at the edge of the scan]

[A halftone portrait of a man in a jacket and tie, with the caption:]
[the left edge is cut] lympic Medallist —
[number cut] times British Champion

Here at last is the ‘San Remo’ Falcon. The cycle that has taken me three years to prepare, design and develop; eighteen months to test and prove. I was determined not to tell you about it until it was perfect.
Result: The model that you will most want to own during 1960—a cycle that will be noticed by your pals; a cycle that will be discussed and talked about wherever club boys meet; a cycle with the Continental line but with true British reliability. This cycle is really exciting—exciting to ride—exciting to look at. A cycle that gives you more good looks, more riding pleasure than any in its class. It is a cycle that I have developed and built for the sheer joy of cycling.
My most exciting Lightweight Cycle.
Take a good look at the specification and judge for yourself. Send for our illustrated catalogue of other Falcon models, built with the same superb care and quality.

Exciting New Frame
Exciting New Lugs
Exciting New Gear
Exciting New H’bars

SPECIFICATION
Italian design Frame:
21″, 22″, 23″, 24.
Nervex Lugs. Gear—Simplex
‘JUY Record 60.’
Benelux or Campagnolo as
alternatives.
Handlebars—Ambrosia
Franco Belge. Mafac
or Weinmann 999 Brakes.
Magistroni C/W Set
and Head Set. Lyotard Pedals.
Finish—Neptune
Chrome Forks and Head Lugs.

PRICE £30-19-6
(INCLUDING P.T.)

Be first on the road with you[the rest is cut at the edge of the scan]
11
98

[A photograph of a racing cyclist in a jersey, arm raised in a wave, riding a drop-handlebar bicycle with a water bottle; it runs down the right edge of the page and is cut by the edge of the scan. A shaded block stands between the four Exciting lines and the specification.]