Eddy Merckx Cycles Brochure of about 1984 — Road, Track and Triathlon Models, “Your Warranty of Perfection”

A six-page brochure of Eddy Merckx Cycles, Meise, Belgium, headed “Road, Track and Triathlon Models”: the cover with a rider, bicycles and a frame drawing, the made-to-measure text across a double page, and a back cover with a workshop photograph. No year is printed.

— Page 1 (front cover) —
EDDY MERCKX CYCLES – ROAD, TRACK AND TRIATHLON MODELS

[A cyclist in a rainbow-striped jersey and a cap, riding an orange bicycle uphill, in a color photograph, with the title “EDDY MERCKX CYCLES – ROAD, TRACK AND TRIATHLON MODELS” printed vertically in a pale strip down the right edge. The jersey and cap carry sponsor lettering as photographed.]

— Page 2 —

[Two studio photographs of Eddy Merckx bicycles, each in a thin black frame: a white track bicycle with a dark disc rear wheel and a red and white frame above a red road bicycle with a white saddle and white handlebar tape. The page carries no printed text other than the Eddy Merckx names and the EM logo on the bicycles themselves.]

— Page 3 —
THE EXPERIEN[cut off]
YOUR WARRAN[cut off]
OF PERFECTIO[cut off]
Eddy Merckx bicycles are developed and hand built with the greatest precision and with the best geometry in order to guarantee a perfect balance.
Each bicycle passes through every stage of production accompanied by a detailed measurement sheet, including choice of accessories, prepared for you with the help and guidance of our technicians. The result is a “made-to-measure” vehicle. Not just a superb machine, but a bicycle that in a very real sense reflects you and your individual personality.
RACE FRAMES AND CUSTOM-BUILT BIKES.

[The left half of a two-page spread: a yellow Eddy Merckx bicycle seen from the rear wheel to the bottom bracket, with a large headline whose right end runs off the page edge and a paragraph on made-to-measure bicycles. The paragraph wraps around the saddle, and the headline continues on the facing page.]

— Page 4 —
[cut off]NCE OF EDDY MERCKX:
[cut off]NTY
[cut off]ON…
AERO, ROAD, TRACK AND 3-ATHLETE MODELS.

[The right half of a two-page spread: a line drawing of a standing human figure with measurement lines beside a line drawing of a bicycle frame with dimension lines and angles, above the front half of a yellow Eddy Merckx bicycle. The left ends of the headline lines are cut off at the page edge, and the drawings carry no letters or figures.]

— Page 5 —

[Two studio photographs of Eddy Merckx bicycles, each in a thin black frame: a bicycle with a blue and white frame above a bicycle with a red and white frame, both with white handlebar tape and black saddles. The page carries no printed text other than the Eddy Merckx names on the frames.]

— Page 6 (back cover) —
The bottom bracket, lugs, and fork crown are investment cast.
‘s Herenweg 11
1860 MEISE – Belgium
Tel. 32-2/261.62.72 – Telex 646.82
Printed in Belgium by Offpress SA

[Four detail photographs of silver-gray cast frame lugs, a bottom bracket shell and a fork crown above a large photograph of workers brazing frames at a circular fixture in a workshop, with the Eddy Merckx EM logo and a rainbow-colored mark beside the address at the lower left. The printing line runs vertically along the right edge.]