Durex June 1950 Advertisement — Durex Hubs and PWB Precision Balls, Sole Concessionaire

— Page 1 —
MOYEUX
Durex

BILLES
PRECISION
PWB

CONCESSIONNAIRE
EXCLUSIF

ARTHUR HÉROLD PÈRE – VILLEMOMBLE (Seine)

[A wide ruled advertisement in black and white, its double rule broken at the top by the headings. “MOYEUX” in spaced light display capitals stands over “Durex” in heavy slab-serif type at the left, and “BILLES” in the same light capitals stands over “PRECISION” in heavy stencil-like slab capitals at the right. A light open line drawing of a rear hub with a toothed sprocket, a quick-release lever and a dished flange is set diagonally across the left center. “PWB” is reversed out in white tall condensed capitals on a black hexagon at the lower right, with “CONCESSIONNAIRE EXCLUSIF” in small spaced capitals to its left. A solid black band across the foot carries the agent’s name and Villemomble address reversed out in white sans-serif capitals; the accent on “HÉROLD” is clipped by the top of the band. There is no signature in the drawing; a small curl at the axle end is part of the drawing.]

[This advertisement shares its unnumbered page of L’Officiel du cycle with advertisements for Gourgaud, Marcel Guillen, Packson, Pédawlastic, Perry, Cyclometer, Éclair, Mephisto and A.C.O., each held here as its own record, and others for Le Briochin soft soap, clutch parts from the Consortium des Pièces Standard, Ondulex piston rings, Sodalium regrinding and welding, Deleau parts for Donnet and Simca cars, Morinière repair parts, L’Autocatalogue of motorcycle tuning data, Ramaget leather bags for motorcycles and Genay used radiators and grilles.]