Crescent MCB Sheets of about 1974 — the Pepita, Sport, Sport Racer, Stainless, Touring, Hi-Riser and Folding Bicycles, the MCB Prizes and the History, Varberg, Sweden

Eight English sheets of one American-market set for Crescent bicycles made by MCB of Varberg, Sweden: model sheets with model numbers and tubing, a prizes and imprint sheet, a history text, a photograph page and a Stainless sheet. No price is printed.

— Page 1 —
Crescent MCB SWEDEN

[A young woman in a green dress and green hat sitting sideways on an orange Crescent road bicycle with white handlebar tape in a meadow, with a Swedish flag and a red house behind, and the Crescent and MCB SWEDEN logotypes along the bottom. The photograph shows creases and scratches from folding, and the page has no printed folio.]

— Page 2 —
Courtesy Bicycle Journal
An American Crescent from 1894

An American Goes Back Home!

Already by 1894 Crescent bicycles made in the United States, were well known for their quality, and quite a few Crescents were also exported to Sweden. There they entered into competition with the already well established Swedish bicycle industry. Even eighty years ago Sweden was known for its high quality steel products. American production ingenuity combined with available top quality steel tubing produced outstanding bicycles. Crescent established a beachhead in Sweden and acquired an ever increasing share of the Scandinavian market.
All this took place against stiff opposition from the Swedish bicycle industry, especially Monark, another manufacturer of very fine machines. Through the years both companies flourished and competed both in the market place and in races, sharing prosperity and successes.
In 1960 Monark and Crescent joined forces, forming the Monark-Crescent group of recreational equipment companies.
Since then Monark-Crescent has expanded world wide, manufacturing well over 1.000.000 bicycles yearly in plants in Sweden, Brazil and Colombia.
With the increasing demand in the United States for high quality bicycles it is thus hardly surprising that Crescent bicycles — a successful blend of American and Swedish qualities — are now being reintroduced to the American market. After all, it is only natural that an American goes back home!

Crescent MCB

[A black and white photograph of an old dark ladies’ bicycle with a rear rack and a chainguard leaning against a stone wall, captioned as an American Crescent from 1894, above the history text An American Goes Back Home! and the Crescent and MCB logotypes. The page has no printed folio.]

— Page 3 —
Mark XX

Crescent Stainless 10-Speed

The ultimate in Swedish Craftsmanship and design. Guaranteed handbuilt with Swedish Stainless Sandvik alloy frame tubing. In sizes 21″, 22″, 23″, 24″, 25″.
The Crescent Stainless will keep the good riding qualities built into it when carefully hand-brazed with silver solder by our skilled craftsmen. That is why Erik “Fåglum” Pettersson, World Team Champion 1967, 1968 and 1969 says — “When coming to the finish of a race you must be able to use every ounce of your power for driving your bike forward, instead of wasting it on twisting a frame that has gone soft. That’s why I prefer the Crescent Stainless”.
Three models of these outstanding Swedish bicycles are available.

Mark XI

Crescent Mark XX
The best of them all! Featuring Campagnolo Nuovo Record crank set and derailleurs, Campagnolo Record fork ends, head set and hubs as well as Campagnolo brakes, seat post and pedals.
Further: Cinelli Unica TDF 2 Suede saddle, AVA Competition alloy rims, Canetti Paris-Nice tires, TTT Record handlebar and stem, SILCA pump, Cyclo cluster, Weight approx 20 lbs (depending on frame size).
The finest you can buy!

Crescent Mark XI
With the same fine Crescent frame as Mark XX. Truly high class components, such as Mity Competition crank set, Sun Tour V-GT derailleurs, Campagnolo Nuovo Tipo hubs, Mafac center pull brakes, Agrati seat post, Atom Super pedals, or equivalent.
Further: Ideale Professional 45 leather saddle, AVA Competition alloy rims, Canetti 100 tires, SR stem, Custom alloy handlebar, SILCA or REG pump, Sun Tour cluster, Heavy Duty head set.

Crescent Mark IX
The same fine bicycle as Mark XI, but with Maxy alloy crank set and Weinmann Vainqueur 999 center pull brakes.

Crescent

[Two Crescent Stainless 10-Speed bicycles with polished silver frames on black backgrounds, labeled Mark XX and Mark XI, with the text for the Stainless frames and the models Mark XX, Mark XI and Mark IX and a Crescent logotype in orange on black at the bottom right. The page has no printed folio.]

— Page 4 —
320

Crescent Pepita 10-Speed

Individually handbuilt to exacting Swedish Standards with Double Butted frame tubing and Butted fork blades, these fine bicycles are true products of Swedish Workmanship and quality. Three coats of paint after zinc phosphate treatment. Available in four models.

Professional De Luxe 320
The top of the line! Reynolds 531 tubing, double butted throughout. With the same First Class components as for Mark XX, but with Ideale Speciale 90 leather saddle and Mafac center pull brakes. Weight approx 23 lbs (depending on frame size). Sizes: 21″, 22″, 23″, 24″, 25″. Colour: Orange.

Professional Competition 318
A bicycle with Reynolds 531 or Vitus tubing, double butted throughout and with the same High Quality components as for Mark XI. Weight approx 24 lbs (depending on frame size). Sizes: 21″, 22″, 23″, 24″, 25″. Colour: Orange, white, blue.

317

Professional Extra 317
Virtually the same bicycle as 318, but with Maxy alloy crank set and Weinmann Vainqueur 999 center pull brakes. Comes in same colours and sizes as model 318.

Professional 316
A very popular model with a fine range of Quality Components such as Briga 3-piece crank set, Sun Tour GT derailleurs, Sanshin hubs, Crossbow center pull brakes, Agrati seat post, Reynolds 531 or Vitus double butted tubing throughout.
Further: Hi-Way nylon padded sports saddle, Nisi alloy rims, Mistral nylon tires with butyl inner tubes, SR stem, Custom alloy handlebar, Regina cluster, Heavy Duty head set. Sizes: 21″, 23″, 24″. Colours: Orange, white, blue.

[Two orange Crescent road bicycles with white handlebar tape, numbered 320 and 317, with the Crescent Pepita 10-Speed text for models 320, 318, 317 and 316. The page is a leaflet sheet with no printed folio.]

— Page 5 —
305

Crescent Sport 10-Speed
With 10-year guarantee on frame and fork.

Crescent Sport De Luxe 307
With lugged frame of Swedish SIS 1412 straight gauge tubing, Fiamme or Nisi alloy rims, Sanshin large flange hubs, Huret derailleur, Center pull brakes, Maxy Sugino crank set. Sizes: 22½” and 24″. Colours: Orange, white or blue.

Crescent Sport 305
With welded frame of Swedish SIS 1412 straight gauge tubing, Fiamme or Nisi alloy rims, Atom hubs, Huret derailleur, Center pull brakes, Crescent 1-piece crank. Sizes: 19″, 21″, 22½” and 24″.

302

Crescent Sport Racer 306
With lugged frame of Swedish SIS 1412 straight gauge tubing, Fiamme or Nisi alloy rims, Sanshin large flange hubs, Huret derailleur, Center pull brakes, Briga 3-piece crank set. Sizes: 21″, 22½” and 24″.

Crescent Ladies Sport 302
Ladies model with generally the same specification as for model 305 above. Sizes: 20″ and 22½”.

Crescent

[Two orange Crescent bicycles numbered 305 (a men’s 10-speed with white handlebar tape) and 302 (a ladies’ frame), with the Crescent Sport 10-Speed text for models 307, 305, 306 and 302 and a Crescent logotype in orange on black at the bottom right. The page has no printed folio.]

— Page 6 —
Crescent 10-Speed

Crescent bicycles are also built in factories in Brazil and Colombia, with an annual production of well over 1.000.000 bicycles. Swedish technicians supervise production of these fine bicycles, manufactured to Swedish specifications and shown on this and next page.

Sport Racer Model 503
A fully lugged Semi-racer with excellent touring qualities, Alfa center pull brakes, Sanshin hubs, Sun Tour GT 10-speed derailleurs, 27″ alloy rims, Simplex 3-piece crank set, AVA stem. Sizes: 21″, 22½”, 24″. Colours: Metallic, ivory, red, blue or violet.

503

Sport Racer Model 553
Ladies model with the same specification as for model 503 above.

Sport Racer Model 501
A fully lugged frame with DNB 10-speed derailleurs, 27″ steel rims, Pirelli tires, DNB steel hubs, SR 80 stem, Cherry center pull brakes, 1-piece crank. Sizes: 21″, 22½”, 24″. Colours: Red, blue.

Model 551. Ladies model, same specification as above.

553

Sport Racer Model 511
A fully lugged 10-speed, fitted with quality components, such as Sun Tour GT derailleurs and cluster, Sanshin hubs, SR 80 stem, alloy handlebar, Crescent 1-piece crank, 27″ steel rim, Pirelli tires, Cherry center pull brakes. Sizes: 21″, 22½”, 24″. Colours: Red, yellow, blue, ivory.

Model 561. Ladies model, same specification as above.

511

Crescent

[Three Crescent bicycles photographed in a studio and numbered 503 (a dark blue men’s frame), 553 (a yellow-green ladies’ frame) and 511 (a light blue men’s frame), with the Crescent 10-Speed text for Sport Racer models 503, 553, 501 and 511 and a Crescent logotype in orange on black at the bottom right. The page has no printed folio.]

— Page 7 —
Crescent Touring Model 531
A fully lugged touring bicycles with 5-speed DNB derailleur, 26″ steel rims, 26 x 1⅜ tires, DNB hubs, Touring handlebar, Cherry center pull brakes, chromed rims, chainguard and fenders, kick stand, 1-piece crank. Size: 22″. Colours: Red, violet, yellow, blue, green.

531

Model 581. Ladies model, same specifications as above.

Crescent 3-Speed Hi-Riser Model 752
With chromed motorbike style fork and 3-speed Shimano coaster hub, chromed rims, chainguard and fenders, rear and front reflectors, dry battery front light, 1-piece crank, kick stand. Colours: Red, yellow, blue.

752

Crescent Hi-Riser Model 750
The same as model 752, but with a single speed coaster hub, 2 rear view mirrors. Colours: Black or red.

Crescent Folding 3-Speed Model 213
A quality bicycle for young and old. Folds easily to practically half-size, 20″ wheels and Shimano 3-speed coaster brake, chromed rims, chainguard and fenders, 1-piece crank, front and rear reflectors, kick stand. Colour: Jet black.

213

Crescent Folding Model 210
The same bicycle as model 213, but with single speed coaster hub. Colours: Red, violet, yellow, blue, green.

[Three Crescent bicycles numbered 531 (a light blue touring frame with fenders and chainguard), 752 (a red Hi-Riser with a long banana seat and sissy bar) and 213 (a black folding bicycle with a rear rack), with the text for models 531, 581, 752, 750, 213 and 210. The page has no printed folio.]

— Page 8 —
MCB PRIZES
In International Competitions

World Championship 1973 | Gold Medal
World Championship 1969 | Gold Medal
World Championship 1968 | Gold Medal
| Silver Medal
| Bronze Medal
World Championship 1967 | Gold Medal
World Championship 1948 | Gold Medal
| Bronze Medal
Giro d’Italia 1971 | Gold Medal
Olympic Games 1968 | Silver Medal
| Bronze Medal
Tour de France 1970 | Bronze Medal
European Junior Championship 1973 | Gold Medal

In American Competitions
US National Road Racing Championship 1973 | Winner
Texas State Championship 1973 | Winner
Tour of Louisiana 1973 | Winner
Canadian National Junior Championship 1973 | Winner
And Several Others

Crescent bicycles are manufactured by MCB and sold by MCB Export Division, S-432 01 Varberg, Sweden

Crescent MCB

Specifications subject to change without notice
Copyright MCB Varberg, Sweden

Importers:

MASIUS-MALMROS AB LITOPRINT 74 078 [?]
Endast för spridning utomlands.

[The MCB Prizes in International Competitions list of medals and wins, under a photograph of five World Championship medals on green and yellow ribbons, with the Crescent and MCB logotypes at the bottom. A gray rubber stamp with an importer’s name and address sits below the word Importers, and faint pencil marks are at the lower left; the page has no printed folio.]