CLEM September 1953 Advertisement — C.L.E.M. brakes: the Randonneur for cycles and cyclomoteurs and a road and racing brake

— Page 1 —
RANDONNEUR
Frein pour CYCLES
et CYCLOMOTEURS

E. MOREAU et Cie
8, 10, 12, rue Michel-Perret
LYON
Téléphone : Lalande 18-47

“C. L. E. M.”
Frein pour VÉLO
route et course

Tous ces Freins se font
en Zingués polis
Nickelés sur cuivre
et CHROMÉS

[A ruled advertisement in black and white, set in a thin rectangular border, with two illustrations at the left and the text in a column at the right. Each illustration is a detailed line-engraved drawing, shaded with fine hatching, of a caliper brake mounted on a fork crown with the fork blades behind it. The upper drawing shows a brake with a broad horseshoe-shaped arch, a spring bar, an adjusting barrel with a knurled head and two rubber-shod pads, and the words “CLEM” and “RANDONNEUR” are lettered along the arch. The lower drawing, a little smaller and darker, shows a side-pull brake on a fork crown with the cable fixed at the top, the words “CLEM” and “SPECIAL” lettered along its arch, and a brake block at the base. In the right column “RANDONNEUR” stands at the head in bold slanted capitals, with the two lines of description in a lighter, widely spaced roman face. A short rule separates it from the maker line “E. MOREAU et Cie” in large condensed capitals, with the address in small roman type, “LYON” in spaced bold capitals and the telephone in small type. Another short rule leads to “C. L. E. M.” in large roman capitals between quotation marks, and its description. A third rule precedes the closing finishes list, set in roman type with the three finishes in slanted bold type, each line indented a little more than the one above. No artist signature is visible; a thin vertical strip of the neighboring page shows at the right edge.]

[This advertisement shares page 98 of L’Officiel du cycle with advertisements for Marcel Doizy and Compagnie Continentale de Sellerie Vélocipédique.]