CLEM May 1953 Advertisement — C.L.E.M brakes, all models, with a caliper brake and a long brake lever drawn

— Page 1 —
FREINS C.L.E.M

Tous
Modèles

E. MOREAU & Cie
8, 10, 12, Rue Michel-Perret
LYON
Téléph. : L. 18-47

[A ruled landscape advertisement in black and white, enclosed in a heavy rectangular frame. “FREINS C.L.E.M” stands across the head in very large heavy sans-serif capitals, with “C.L.E.M” the largest. Two drawings in line engraving with hatched shading flank a central column of text. At the left a caliper brake with a deep horseshoe arch, a threaded adjuster, a cable clamp and two brake shoes is shown clamped on the fork crown and legs, with “C.L.E.M” and “SPECIAL” engraved along the arch. At the right a long curved brake lever on a bracket is shown on a section of handlebar. The central column holds “Tous Modèles” in slanted lowercase, the firm’s name in bold roman capitals with a raised “ie” in “Cie”, the street address in italic numerals and lowercase, “LYON” in large bold capitals, and the telephone line in italic. No artist signature or agency mark is visible, and no text from the reverse of the leaf shows through.]

[This advertisement shares page 80 of L’Officiel du cycle with advertisements for EMD and Maxi-Car, each held here as its own record, and others for Dupont, Fougerat, Léon Saunière, Lipton, Keim and R. Desreumaux.]