CLEM May 1952 Advertisement — C.L.E.M brakes, all models, from E. Moreau et Cie of Lyon, with a caliper brake and a brake lever drawn

— Page 1 —
FREINS C.L.E.M

Tous
Modèles

E. MOREAU & Cie

8, 10, 12, Rue Michel-Perret
LYON

Téléph. : L. 18-47

[A ruled advertisement in black and white, wider than it is tall, in a single heavy black border. “FREINS C.L.E.M” runs across the head in large heavy sans-serif capitals. At the left a line drawing, shaded with fine hatching, shows a caliper brake mounted on a fork crown and fork blades: a curved arch bearing the lettering “CLEM” carries two rubber brake blocks and a cable adjuster that rises at the right. At the right a second line drawing shows a brake lever with its long curved blade, its clamp round the handlebar and a cable end at the top. Between the drawings the text is centered: “Tous Modèles” in slanted lowercase, the firm name “E. MOREAU & Cie” in bold capitals, the street address in a medium italic sans-serif, “LYON” in large bold capitals and the telephone line in slanted type. No signature shows.]

[This advertisement shares page 60 of L’Officiel du cycle with advertisements for Maxi-Car, J. Baron, Choillot and Larpenteur, each held here as its own record, and others for Manufacture d’Armes & Cycles de Chatellerault, Paris-Moto, Lipton and Chromage Bessieres.]