Claverie-Sport 1951 Advertisement — Cycling Shoes for Track, Road, Touring and Utility Riding

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TOUS les Souliers Cyclistes !…

VENTE
EXCLUSIVE
AUX
PATENTÉS

Piste
Route
Tourisme
Utilitaires

CLAVERIE-SPORT
S.A.R.L
25, rue Pierre Loti, BORDEAUX

[A small ruled advertisement in black and white, a wide panel inside a thin border. A headline across the top starts with the word “TOUS” in heavy black capitals followed by lowercase script lettering and an exclamation mark. A cyclist’s shoe is drawn in halftone and line, seen from the side and pointing left: a dark upper with a light lacing panel, light edge stitching and a thin sole. At the left a small block of italic capitals states the sales restriction beside a black dot. At the right four slanted bold italic words list the uses. Two thin rules run beneath the shoe, and the firm name, its legal form and the Bordeaux address close the panel at the foot in bold capitals. No artist signature or monogram is visible.]

[This advertisement shares its unnumbered page of L’Officiel du cycle with an advertisement for Marvel, held here as its own record, and others for the Guiflex camping set, Popula trailers, the New-Map trailer, Rob compressors and Alpcan sleeping bags.]