Claud Butler 1977 Brochure — Some of Today’s Finest Bicycles: the Cresta, Cavalier, Velox, Competitor and Colstar

— Page 1 (front cover) —
Claud Butler
Some of today’s finest bicycles

The Claud Butler crest
‘Famous when your dad was a lad’

[Color cover photograph of three riders in club jerseys gathered with three lightweight bicycles (silver, red and blue) in front of a thatched white clapboard cottage with a picket fence, one rider holding a map or leaflet. The red script “Claud Butler” logo and the blue slogan sit at lower left; at lower right is a photograph of the enameled Claud Butler crest, a “CB” roundel in a laurel wreath over five interlocked squares in the Olympic colors, on a red ribbon reading “LONDON” and “ENGLAND” divided by a small dot. A white patch where the surface of the paper has torn away sits on the roof eave above the center rider.]

— Page 2 —
Cresta—style and performance

OBTAINABLE in any of four new colours from Britain’s most modern workshop, a machine in high quality tubing, ready to ride away. Now equipped with slotted quick-release levers on the Weinmann brakes, and the new GB Neta Allen-key handlebar stem in light alloy. HP rims and tyres are fitted for a safe and long life in all weathers, and five or ten speed Campagnolo Valentino Extra gears. A light alloy cotterless chainset is a standard fitting.

Cavalier—tops in town or country

A NEW MODEL, with Matex quilted saddle. Weinmann brakes have safety levers for instant braking in any position, Esge chromoplastic guards, Claud Butler de luxe carrier, Campagnolo gears, Sakae light alloy chainset.

CLAUD
Marque of

The Olympic symbol, in
Butler crest, dedicated to
riders using Cl

Velox—geared to a high specification

OBSERVE the improvements for 1977 in this cycle with Reynolds tubing.—NEW three-arm light alloy cotterless chainset. NEW Grand Prix saddle with quilted top and bag loops moulded in. NEW Esge chromplastic virtually-unbreakable guards with conductive strip for dynamo lighting. NEW GB Neta Allen-key light alloy handlebar stem with quick release levers on Weinmann 999 brakes. Campagnolo Velox five or ten speed gears.

[Color catalog page showing three Claud Butler bicycles photographed side-on against a pale gray backdrop: a blue Cresta with mudguards, a red Cavalier with mudguards and a rear carrier and a yellow Velox with a black seat tube and mudguards. At the right edge is the left half of a rounded panel that runs across the fold onto Page 3, showing yellow, black and blue rings of the Olympic symbol; together the two halves read “CLAUD BUTLER Marque of Champions” and “The Olympic symbol, incorporated into the Claud Butler crest, dedicated to the Olympic medals won by riders using Claud Butler frames”. A vertical green and yellow stripe runs down the right edge, and the page has no printed folio.]

— Page 3 —
Competitor—with a line of sheer speed

READY for you in prime racing condition! Reynolds 531 tubing and double-butted forks with a superb silver finish. Sakae RGII five-pin light-alloy cotterless chainset, quill pedals. Ten speed Campagnolo Nuovo Gransport ensemble. Sprint wheels with large-flange quick-release Sanshin hubs, butted spokes, Canetti 100 tubular tyres. Weinmann extra shallow 500 brakes with slotted quick-release levers on light alloy handlebars in GB Neta Allen-key light alloy stem, Royal GT quilted racing saddle.

BUTLER
Champions

corporated into the Claud
the Olympic medals won by
aud Butler frames

Elegance in design complemented with top quality equipment

Balance in steering and in braking: safety and handling are inherent with all Claud Butler cycles

Light-alloy cotterless chainsets, now standard on all Claud Butler complete cycles

Campagnolo gears on all models ensure efficient gear change

YOUR CLAUD BUTLER DEALER IS:-

Holdsworthy policy is one of continuous improvement therefore we reserve the right to alter specification and/or prices without prior notice

Colstar—a ‘classic’ for the roadman

TOP OF ITS CLASS, with nothing spared. Hand-brazed throughout in Reynolds double butted 531 tubing for a roadman’s special. Campagnolo Nuovo Record transmission, Strada single or double chainset, and Record large flange quick-release light alloy hubs. Universal 68 brakes on Fiamme bars and stem. Super Champion or Fiamme rims with Canetti 100 tubular tyres. FRAME ONLY MAY BE OBTAINED FOR YOU

[Color catalog page showing a silver Claud Butler Competitor with red handlebar tape and a dark blue Colstar, both photographed side-on against a pale gray backdrop, with three close-ups between them of handlebars and brakes, a cotterless chainset and a Campagnolo rear derailleur. At the left edge is the right half of the rounded “CLAUD BUTLER Marque of Champions” panel that begins on Page 2, with black, red and green Olympic rings, and black, red and blue stripes down the edge complete the five-color stripe begun on Page 2. A later owner has drawn blue ballpoint measuring lines across the Competitor photograph, labeled “1cm”, “2,9” and a figure that may read “31”, and has written a parts list in Dutch in maroon ink inside the empty dealer box: “TTT stuur+nok” (last word uncertain), “goedkopere zadelpen”, “GranSport derailleur” and “MKS pedalen” against the figures “- 40”, “- 70” and “- 60” totaled “-170”, then “Cinelli zadel”, “Mavic velgen”, a tire size with an uncertain word and “lage flens naven”.]

— Page 4 (back cover) —
What goes into a CLAUD BUTLER frame?

Perhaps one of the most important ingredients of Claud Butler frames is the method of building, Claud Butler frames have been specially produced to meet the high demands of bicycle racing for more than 40 years.

The same method is retained today—each tube is hand-picked and polished before assembly, with the components such as lugs and the fork crown all carefully selected by Holdsworthy, whose expertise in the United Kingdom is probably unparalleled.

Although models are designed for different uses, the craftsman gives the same care and attention to each frame ensuring your enjoyment and satisfaction.

Look at the detail of workmanship on Claud Butler frames

The classic lines of a Claud Butler frame lug finished and polished by hand

Sound frames based on top quality tubing some with Reynolds 531 butted

Butted Reynolds 531 fork blades, a feature on all Claud Butler frames

Precision machining to ensure accurate fitting of head and bracket bearings

Finely finished rear ends brazed and polished by hand, for strength and appearance

Skill-Pride-Experience, the extra ingredients that make Claud Butler

Claud Butler cycles and frames

Handcrafted and distributed by:-
The Holdsworthy Co. Limited,
Oakfield Road, London SE20 8DE

Holdsworthy

[Color back page showing a balding frame builder in glasses and a blue workshop coat brazing a bicycle frame with a torch at a brazing hearth while a younger worker stands behind him. Below are five detail photographs: a yellow front fork with mudguard and hub, a blue frame’s head lug with red handlebar tape, a seat lug beneath a leather saddle, a young worker in a blue coat at a lathe and a yellow frame’s rear dropout with a Campagnolo rear derailleur. The footer carries the red “Claud Butler” name, the Holdsworthy imprint and the blue “Holdsworthy” logotype with a stylized yellow and blue cyclist, and faint mirror-image show-through of the “Competitor” heading and text column from Page 3 is visible at the top of the page.]