Cholain October 1951 Advertisement — The Bloque-Patins Tool and Cable Locks

— Page 1 —
VÉLOCISTES ! GAGNEZ du TEMPS…

BLOQUE
PATINS
CHOLAIN
Bte. S.G.D.G.

REGLEZ VOS FREINS
EN UN CLIN D’ŒIL
PASSEZ LE BLOQUE-PATINS
A TRAVERS LES RAYONS
ACCROCHEZ un PORTE-PATIN
TIREZ !!!

Vous aurez ainsi les deux mains libres pour effectuer facilement le réglage de vos câbles

SECURITE TOTALE contre le VOL

MILLE COMBINAISONS sur MILLE CADENAS

SE FAIT en :
Long. 0 m. 60 et
0 m. 40

VENTES
AUX COMMISSIONNAIRES
& CONSTRUCTEURS

Ets A. CHOLAIN
FABRICANTS

CADENAS CHOLAIN
A SECRET
CABLE ACIER
GAINE CAOUTCHOUC

6, Place du Colonel-Fabien, 6 — PARIS (19e)
TÉLÉPHONE : NORD 17-48

[A ruled advertisement in black and white in two parts divided by rules. The upper part, under the headline in bold italic and roman capitals, shows at the left a drawing of the Bloque-patins tool: a toothed bar with a clamp, drawn solid and shaded, holding the brake shoes of a caliper brake that is drawn in dotted outline around it on the fork crown; the tool’s name and patent line stand in condensed capitals beside the brake, with the instructions in italic and roman capitals at the right and a short explanatory paragraph below. The lower part, under “SECURITE TOTALE contre le VOL” in heavy capitals between rules, shows at the right an engraving of a combination cable lock, its steel cable in a ribbed rubber sleeve coiled in a loop, the barrel with numbered dials and a toothed bolt at the end; the lock’s description sits inside the loop, and the lengths, the trade line and the firm’s name are set at the left between short rules. The address and telephone run across the foot below a rule. No signature or agency mark. Text from the reverse of the leaf shows through faintly.]

[This advertisement shares page 106 of L’Officiel du cycle with advertisements for Le Chemineau and Bourrin Frères, each held here as its own record, and one for Geno helmets.]