Cepema 1952 Advertisement — Cepema, specialist in Jaeger, OS and ED speedometers for cycles and motorcycles, with lamp wire, horns, lanterns and saddles

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CEPEMA

Spécialité de Compteurs Jaeger – OS – ED
pour Cycles et Motos

FILS D’ÉQUIPEMENT
AVERTISSEURS
LANTERNES
BOUGIES
PROJECTEURS

TAN-SAD MERAT
et V-W
REPOSE-PIEDS
PARE-CHOCS etc..

L’accessoire de qualité pour autos et motos

ÉTS CEPEMA, 98, r. du Chemin-Vert, PARIS XIe
ROQ. 02-97

[A text-only ruled advertisement in black and white inside a thin single-line border. “CEPEMA” fills the head in very large, widely spaced, solid black condensed capitals. Beneath it the specialty line is set in bold italic roman type, centered, and a solid black dot divides it from the product list. The list is in bold sans-serif capitals, one item to a line, in two groups set apart by a second black dot, the first group centered to the left and the second pushed to the right. A line of mixed italic type reads across the width, and a short rule above the firm line separates it, with the firm name, street and district in condensed capitals and the telephone number below in small sans-serif capitals. There is no drawing and no artist signature. One letter of “qualité” in the italic slogan is partly lost.]

[This advertisement shares page 40 of L’Officiel du cycle with an advertisement for Geno, held here as its own record, and others for Etab. Geno, Forges et Ateliers de la Vence et de la Fournaise and Sté Industrielle de Mécanique.]