Bruce Gordon February 1981 Dealer Price List — with the Letter to Inquirers and the Parts for Frame Order Form

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Bruce Gordon Cycles
BRUCE GORDON
27729 Clear Lake Road
Eugene, Oregon 97402
Tel. (503) 688-3542

The information called for on the enclosed order form is all that is necessary for designing your custom frame. Each frame is constructed to meet the particular individual’s dimensions and specific riding needs. It can be built as small as 45 cm. or, to the other extreme, 72 cm. or larger to solve any sizing problems.

The frame is built with Columbus tubing in the combination of five available gauges that will produce the desired ride. Frame components include Cinelli investment cast bottom bracket and a choice of two styles of Cinelli investment cast fork crowns. You may also choose the style and type of dropouts and custom prepared lugs. The frame has a “fastback” seat lug with an Allen key binder bolt.

The tubes are machine mitered for a precise fit. Lugs are brazed with a 50% silver alloy, and each frame is machined and tapped for smooth assembly.

Upon completion, the frame is chemically treated for better paint adhesion. It is primed with Dupont epoxy primer, sanded, given a final coat of Dupont Imron polyurethane enamel and baked.

The frames are outfitted with the finest Italian components: Campagnolo, Regina, Clement, Cinelli, Nisi and Silca. These parts are sold at very competitive prices.

I have been working for some time on developing a truly fine touring rack/pannier system. These racks offer a lower center of gravity than others now on the market. These racks, being of 4130 Chrome Moly tubing, with the attachment fittings brazed onto the frame, holds the touring load very rigidly. The bags are of higher quality and design than anything currently on the market.

For the past 2 years I have been offering framebuilding classes at my shop. Each student is guided through the building of their own frame. The class follows the same outline as featured in Bicycling Magazine, March 1979. There are a two or three classes a year, limited to 8 people each. The course is a unique opportunity for bike shop personnel and others interested in bicycle technology. The frames built by students by in the past have been very impressive.

Thank you for expressing interest in my work. If you have any further questions, feel free to give me a call.

[signature: Bruce]

[Bruce Gordon’s typed form letter to an inquirer on the Bruce Gordon Cycles letterhead, on his custom frames, their finish and parts, his touring racks and bags and his framebuilding classes, signed Bruce. The signature is printed with the letter in the same ink as the typed text. A staple sits in the top left corner and light brown foxing spots show near the right margin and at the foot of the sheet.]

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Bruce Gordon Cycles
BRUCE GORDON
27729 Clear Lake Road
Eugene, Oregon 97402
Tel. (503) 688-3542
DEALER PRICE LIST
February 1981

BASIC FRAME: Includes custom designed, silver brazed, cable guides on bottom bracket and chainstay, and water bottle fittings …. $550.00
Woman’s Mixte Frame …. 580.00
Frames under 49cm and over 66cm add …. 30.00

Frames are sold only either as completely equipped bicycles, or as a minimum of a frame, Cinelli bar and stem, and either a Campagnolo Road (Nuovo or Super), Touring or Track Group.

Frame ordered without minimum parts package start at …. 700.00

FRAME OPTIONS:
Braze-ons – gear lever bosses, brake housing guides, rack mounts, fingertip cable stops, etc. …. 6.00 ea.
Cut-out Lugs (depending upon intricacy) …. 35.00 up
Cut-out Bottom Bracket (depending upon intricacy) …. 12.00 up
Allen Key Brake Centerbolts …. 26.00
Custom Low Center of Gravity Touring Racks – built of 4130 Chrome Moly tubing …. 175.00 pr.
Matching Front and Rear Pannier Bags – See Separate Info Sheet

Custom Paint Jobs …. 15.00 up
Silca Pump – painted to match the frame with Campagnolo end …. 16.00

PARTS:
Campagnolo 1032FS Nuovo Record Road Group Complete …. 520.00
Campagnolo Nuovo Record Touring Group Complete with Rally rear derailleur and Triple Crankset …. 600.00
Campagnolo 4000FS Super Record Road Group Complete …. 830.00
Campagnolo 1033 Record Track Group Complete …. 320.00
Campagnolo 4100 Super Record Track Group Complete …. 580.00
Cinelli 1/A Stem with Bars …. 40.00
Cinelli 1/R Stem with Bars …. 48.00
Regina, Clement, and Nisi prices upon request.

NEW DEALERS: Minimum First Order – 3 frames with at least minimum parts group.
Prices of Complete bicycles quoted upon request.

Prices are subject to change. Due to the constant price increases on Italian parts, the prices of Campagnolo and other Italian parts will be those in effect at the time of delivery. The frame price will be the price in effect when the deposit was received.

SPECIAL LIMITED EDITION

A yearly, limited edition of five complete bicycles will be offered. Each will be unique in lug style, and no lug style will ever be repeated. The downtube logo will be sterling silver, and the owner’s name or initials will be in sterling silver, on the top tube. They may be ordered as either racing or touring frames and will include only the finest parts with custom drilling where appropriate. Parts will include titanium free wheels and chains. The complete limited edition bicycle will be priced from $4,000 up.

TERMS: A $250 Deposit will confirm your order. You will be notified of the balance due when the frame is ready to be painted. The frame and parts will be shipped upon receipt of a Cashier’s Check or Money Order for the balance.

[The Bruce Gordon Cycles dealer price list of February 1981, typed on blue paper: the basic and mixte frames, frame options, touring racks, paint, Campagnolo groups and Cinelli stems, with the terms and a special limited edition. The top left corner of the sheet is missing along a straight diagonal, most likely folded under, so the dark scanner lid shows there, and a brown water stain marks the lower left edge. There are no handwritten marks.]

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PARTS FOR FRAME

GROUP:
Campagnolo Nuovo Record 1032FS (10 Speed) ____
Campagnolo Touring Group 3450T (15 Speed)
with Rally rear derailleur ____
Campagnolo Super Record 4000FS (10 Speed) ____

Bar & Stem:
Cinelli Model 1-A Stem (standard)____ Model 1-R Record Stem____
Cinelli Bar Style #____ Width____

Chain:
Regina Record Oro____
Other____

Freewheel Type____
Ratio ____
5 Speed____ 6 Speed____

Water Bottle Cage:
Blackburn Alloy____

Racks:
Blackburn Rear____ Blackburn Front____
Custom Racks:
Front____ Rear____ Bag type____

Seat:
Avocet Racing II ____ Touring II ____ Womens Racing II____
Womens Touring II ____

Other Parts or Comments:

[The Bruce Gordon Cycles Parts for Frame order form, typed, with blank lines to choose a Campagnolo group, Cinelli bar and stem, Regina chain, freewheel, Blackburn cage and racks, custom racks and bags and an Avocet seat. No blank is filled in. Two diagonal creases cross the top right corner, where four small dark marks are cut by the top edge of the image, and brown water stains mark the lower right.]