Bluteau 1954 Advertisement — Chain guards and pumps, all models, with mudguard stays, luggage carriers and baby carriers, wholesale only

— Page 1 —
CARTERS et
POMPES

Tous modèles

Tringles de garde-boue
porte-bagages
porte-bébé

Manufacture d’Accessoires
de Cycles de l’Ouest

Ets G. BLUTEAU
à CHARZAIS (Vendée)

— Vente exclusive aux grossistes —

[A ruled advertisement in black and white inside a double-rule frame. Two objects are drawn in clean line engraving. Across the head, a curved chain guard (carter) is shown in side view, wide at the left and sweeping to a curled tip at the right, with fine hatching along its edges. Down the right side stands a tall slim hand pump, drawn as a long cylinder with a cap and a collar near the top. “CARTERS” is set in very heavy wide capitals at the left, with the small word “et” in heavy lowercase beside it, and “POMPES” runs vertically downward in heavy capitals along the pump. Below, “Tous modèles” is set in light italic roman and the list of accessories in light roman, followed by the maker’s description in bold sans-serif. The firm name “Ets G. BLUTEAU” stands in heavy wide capitals, with the town in light capitals beneath. A hairline rule runs above the closing line “Vente exclusive aux grossistes”, set in bold letterspaced type between two dashes. There is no signature and no agency mark.]

[This advertisement shares page 88 of L’Officiel du cycle with an advertisement for Niflex, held here as its own record, and others for Huret and L. et J. Chopin.]