Berger June 1951 Advertisement — Stampings: cycle parts, brakes, bells, chain guards and wrenches, with clutch discs for motorcycles, in type only

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EMBOUTISSAGE

ÉTS R. BERGER
19, r. Chevreul, St-ÉTIENNE
Tél. : 92-50

PIÈCES DÉTACHÉES
POUR CYCLES
FREINS – TIMBRES
CARTERS – CLÉS
DISQUES D’EMBRAYAGE
POUR MOTOS, etc.

[A tall narrow ruled advertisement in black and white, text only with no drawing. “EMBOUTISSAGE” is set in bold italic capitals across the head, with a short horizontal rule beneath. The firm’s name “ÉTS R. BERGER” follows in large bold condensed capitals, with “TS” raised and small, and below it the street address in bold capitals and the telephone number in a lighter face at the right, then a short centered rule. The list of goods is set in centered bold capitals in five lines, the last ending in a small bold “etc.” The panel is enclosed by a thin rule. There is no signature or agency mark.]

[This advertisement shares page 32 of L’Officiel du cycle with advertisements for Perry, Cyclometer, Mazoyer, Delangle, Verrerie Stéphanoise, Oryap, Maxi-Car, Répar-Witt, Chaplait, Ruhier and Indéca, each held here as its own record, and others for Marcel Guillen and Sanor.]