Beborex 1954 Advertisement — The Beborex amplifying-link brake for cycles, brake specialists since 1910, world cyclo-cross champion in 1952, 1953 and 1954

— Page 1 —
LE FREIN A BIELLETTE AMPLIFICATRICE

—— BREVETÉ S.G.D.G. ——

BEBOREX

EST UNE PRODUCTION DES

Ets BELEY & BOURQUIN

SPÉCIALISTES RÉPUTÉS DU FREIN POUR CYCLES
DEPUIS 1910

Champion du monde cyclo-cross 1952, 1953, 1954

Ets BELEY & BOURQUIN

ÉTUPES (Doubs)

[A text-only ruled advertisement in black and white, enclosed by a thin rectangular frame with a heavy black bar across the top edge and another across the bottom. The headline “LE FREIN A BIELLETTE AMPLIFICATRICE” runs across the width in bold condensed sans-serif capitals, with “BREVETÉ S.G.D.G.” in small spaced capitals between two short rules beneath it. The brand name “BEBOREX” stands alone in very large, light, widely spaced sans-serif capitals. Below it “EST UNE PRODUCTION DES” is in small spaced capitals, followed by “Ets BELEY & BOURQUIN” in heavy sans-serif. A line in bold condensed capitals describes the firm as specialists in brakes for cycles since 1910, and a line of bold italic announces the world cyclo-cross titles. The firm name is repeated in a light sans-serif, and the town and department “ÉTUPES (Doubs)” close the text in bold. There are no drawings and no artist signature.]

[This advertisement shares page 94 of L’Officiel du cycle with advertisements for Reiduor, Ktema and Cycles A-D-F.]