Baby-Star 1952 Advertisement — The Bicycle That Grows with the Child, and the Alda

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BABY STAR
MADE IN FRANCE

2 ANS — 8 ANS
401

MANUFACTURE NORD ET LOIRE
CYCLES-SPORT-ARMES DE St-ETIENNE

Éts SUQUET et FAITH Frères. — Société à responsabilité limitée, Capital 20 millions
Usine “ Baby-Star ” : 2, rue Michel-Servet, LILLE (Nord)

LE VÉLO QUI GRANDIT AVEC L’ENFANT
Modèle à gros pneus gonflés
et à roulements à billes

Modèle grand luxe très recom-
mandé. Livré avec : pneus
blancs, garde-boue, émail luxe
transparent : rouge – bleu –
vert. Beaux decors.

Selle cuir et guidon chromé.
Porte-Bagage très élégant.
Protège-chaîne.
Pompe 20 cm. fixée sur cadre.
Timbre avertisseur.

N° 401 – Modèle à pignon fixe.

N° 402 – Nouveauté à roue-libre
et frein.

POUR ENFANTS DE 5 A 11 ANS

Ce modèle EXTENSIBLE et MIXTE
8 SUPPRIME MODÈLES & TAILLES
de votre stock.

— VENTE FACILE —

40 ALDA

MODÈLE GRAND LUXE livré avec 2 freins,
garde-boue acier enveloppant, émail assorti
porte-bagage, pompe, couvre-chaîne, enjo-
liveur et timbre, roues chromées 500.

Émail transparent au choix : rouge – bleu – vert – ivoire.

REMORQUE EN TUBE ACIER

SOUPLE — LÉGÈRE — ROBUSTE
Pneus gonflés. Roulements à billes.

N° 701. — Modèle mono-roue. Très bel article, s’adaptant
sur tous les tandems, bicyclettes, etc… Poids à vide
6 kilos. Longueur totale 1m. 45. Longueur utile 0 m.60
Largeur utile 0 m. 35. De nombreuses attaches ont été
prévues pour les sangles, courroies ou sandows.

Émail gris métallisé (3 couches au four).

CATALOGUE ENVOYÉ SUR DEMANDE A LILLE

[A full-page advertisement printed in two colors, black and a brick red, inside a frame of a thin and a thick black rule. At the upper left the marque stands as a solid red disc carrying the words “BABY” and “STAR” in white shaded capitals set on two curved banners, with “MADE IN FRANCE” in small white letters following the lower curve and a red arrowhead device under the disc. Beside it is a line drawing of a child’s bicycle seen from the left, with a training wheel on a stay at the rear: the saddle and the handlebar are drawn twice, once in solid line at the low setting marked “2 ANS” and again in broken line at the high setting marked “8 ANS”, and the model number “401” is set in heavy black figures under the machine. A small slanted monogram is drawn below the chainwheel, too small to be read. At the upper right the parent firm is named in hand-lettered black capitals that curve over a long line engraving of a factory, a row of shed roofs with chimneys seen from the air, with the second line of lettering curving under the sheds; two lines of small roman give the partners, the company form, the capital and the works address. The middle of the panel carries a red display line and two red lines about the tires and bearings, then a two-column block: a paragraph of small slab-serif at the left and, at the right, a list of five fittings in small italic, each row led by a solid red dot in a vertical file. The two model numbers follow, “N° 401” in black italic and “N° 402” in red italic, each with a rule under the number. The lower half repeats the pattern for a larger machine: a banner lettered in white on a black arrow pointing right, a line drawing of a bicycle with the saddle and bar again drawn twice, a circular device lettered “ALDA” with the figures “40” beside it, and a black paragraph on the grand luxe fittings. A black rule divides off the last block, which is headed in red capitals and holds a line drawing of a single-wheeled trailer with a slatted platform, seen from the left, with its specification in black beside it. A line of letter-spaced red capitals about the catalog closes the panel across the foot. No agency mark appears, and no type from the reverse of the leaf shows through.]

[This advertisement shares page 136 of L’Officiel du cycle with an advertisement for Babymoto.]