Arthur Hérold 1953 Advertisement — A wholesaler presents its exclusives: Durex hubs, PWB bearings, VDO counters, Berko lights

— Page 1 —
ARTHUR
HEROLD PÈRE
présente..
SES EXCLUSIVITÉS

Salon du cycle
STAND : 205 et 206

Téléph. : Lecourbe 50-54.

Moyeux rétro « DUREX » pour cycles,
cyclomoteurs et vélomoteurs

Billes précision « P.W.B. »
Bagues à billes « P.W.B. »

Compteurs indicateurs et montres
« V.D.O. »

Compteurs kilométriques « LION »

Éclairages « BERKO »

Chaînes « BRILLANT » pour vélos,
motos, autos

Moyeux « HERCULES » 3 vitesses

Pédales « WAGNER »

Timbres avertisseurs « GLOBUS »

Selles « VERSMOLD » pour cyclomoteurs

Selles et sièges « VERSMOLD »
pour motos

[A text-and-picture advertisement in black and white, without a surrounding frame in this view. A ragged black brush-stroke band fills the upper part, with white lettering reversed out of it: “ARTHUR” in spaced capitals, “HEROLD” in very heavy rounded capitals followed by a smaller “PÈRE”, “présente..” in a large brush-script, and “SES EXCLUSIVITÉS” in heavy capitals. Below the band at the right “Salon du cycle” is set in a bold black script with “STAND : 205 et 206” under it in heavy spaced capitals, and at the left the line “Téléph. : Lecourbe 50-54.” is set in small roman type with the telephone number underlined. The lower two thirds hold a list of twelve entries. At the left a tall ruled column is divided into eleven small framed boxes, each with a small line drawing: a coaster hub with a brake arm and sprocket, an axle with loose balls and bearing rings, two round counters or clocks mounted on a handlebar, a spoked wheel with a small counter at the hub, a dynamo and a headlamp, a boxed chain with a length of chain coiled beside it, a three-speed hub with a cable, a pedal, a round bell with clamp, a saddle with coil springs, and a saddle with a seat bracket. At the right of the column the entries are set in a light sans serif face with each brand name in heavy bold capitals between guillemets. The “DUREX” line shows a small flaw in the second capital. The ad carries no artist signature. A black rule shows along the lower edge of the crop, and a thin vertical rule at the left edge; the right edge of the crop touches the binding shadow beside “STAND : 205 et 206” and the ends of two lines.]

[This advertisement shares page 80 of L’Officiel du cycle with an advertisement for Christophe, held here as its own record.]