Ad-Hoc October 1955 Advertisement — The Ad-Hoc and Super-Ad-Hoc Pumps, Lighter than Aluminum and Stronger than Steel

— Page 1 —
AD-HOC

POMPES DE HAUTE QUALITÉ

MODÈLES DÉPOSÉS et BREVETÉS

Tous modèles pour CYCLES PROFESSIONNEL
et TOURISME
VÉLOMOTEURS – MOTOS – SCOOTERS

Pompes AD-HOC
ET
SUPER-AD-HOC

EN

PLUS LÉGÈRES
QUE L’ALUMINIUM

MAIS PLUS SOLIDES
QUE L’ACIER

ALLIAGE LÉGER
ALUMAG
HAUTE RÉSISTANCE

Ets COLOMBAT LYON

[A ruled advertisement in black and white on a single panel. An octagonal black banner across the head carries “AD-HOC” in very large reversed capitals. Below it three lines of heavy condensed and spaced capitals and one smaller line of fine roman capitals describe the pumps. A heavy-ruled box with a hatched border fills the lower half. In it the words “Pompes” and “SUPER-” are set in a shadowed italic and “AD-HOC” in very large heavy slanted capitals with a hard shadow. A line drawing with fine hatching runs across the box from lower left to upper right and shows a long ribbed pump barrel with a knurled handle and a metal tip at the top and a small oval label on its side lettered “AD-HOC”. A curved arrow at the right points to a small house-shaped badge that carries the word “ALUMAG” in heavy letters with a line of small capitals above and below it. Two italic and bold slanted lines sit beside the drawing and the maker’s name and city close the box at the foot. No signature or agency mark is visible.]

[This advertisement shares page 174 of L’Officiel du cycle with advertisements for Idéale, Idéale and Ruche, each held here as its own record, and one for Tron et Berthet.]