A.T.G. 1951 Advertisement — The Doubletresse Carrier Strap

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DOUBLETRESSE

AVEC LE DOUBLETRESSE A.T.G.
PLUS DE COUPURES PRÉMATURÉES

LE SANDOW QUI DURE DEUX FOIS PLUS

ATG
VA DE L’AVANT

ÉTS A.T.G. 33, Quai Ch. Sénard LYON

[A two-color advertisement in red and black, set across the page inside a red frame with rounded corners. The name “DOUBLETRESSE” runs across the top in black condensed capitals over a slightly offset red repeat of the same word. A large drawing runs diagonally from lower left to upper right: an elastic luggage strap (sandow) with a coiled-wire end and a steel hook at the top right, its cover in a red-and-white check, cut open at the lower left to show the braided inner sheath and the bundle of rubber strands. Behind the cut end is a large red disk with a white band around it; the slogans curve along the band and its edge. At the lower right the “ATG” mark is drawn in big red shaded letters over a red arrow pointing right that carries “VA DE L’AVANT”, with the address in a red rounded bar below. The agency mark “PUB.S.O.S.P.” is printed small and vertically at the right edge, inside the frame.]

[This advertisement shares page 114 of L’Officiel du cycle with an advertisement for Huret, held here as its own record.]