PWB 1955 Advertisement — Only the PWB Ball Rings Assure a Perfect Rolling, for Headsets, Pedals and Hubs

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Les BAGUES à BILLES “PWB”
montées avec
Les BILLES PRÉCISION “PWB”

…assurent
un roulement parfait
ÉCONOMIE DE TEMPS
PERTES DE BILLES ÉVITÉES
Pour Direction, Pédalier, Moyeux

Concessionnaire exclusif
A. HEROLD Père
A. VILLEMOMBLE (Seine)

HALL DU CYCLE – Stand 200

[A ruled advertisement in black and white with a heavy drop-shadow border along its right and lower edges. At the left a large halftone drawing, shown face-on, depicts a ball retainer ring: a dark ring holds ten round balls spaced around its circumference, and a white hexagonal opening at its center carries the letters “PWB” in thin outlined capitals. At the right the text is set in centered lines that mix condensed bold capitals for the two headlines, bold italic type for “montées avec” and “…assurent un roulement parfait”, plain capitals for the benefits and a spaced wide roman for the dealer’s name, with a round bullet above the dealer lines. Below the box a separate line in spaced sans-serif announces the hall and stand. At the top left edge a few characters of the neighboring advertisement’s heading (“Selles”) cut into the crop. No artist signature is visible.]

[This advertisement shares page 216 of L’Officiel du cycle with advertisements for AFCO and VAR, each held here as its own record, and others for R.G., Duplex, Yvars Maurice, Automobiles Ch. Mochet and Inova.]