Les productions des Usines de Lardy — L’Officiel du cycle, 1 October 1955, Drum-Brake Hubs for Cyclomoteurs and Bicycles

From L’Officiel du cycle, du motocycle et du camping, 1 October 1955, N° 20, the paper’s special number before the Salon du Cycle at the Porte de Versailles, page 201: “Les productions des USINES DE LARDY”: drum-brake hubs for cyclomoteurs and vélomoteurs (RMM Simplex, Duplex, Duo, Duroc, EP 130) and the range of cycle hubs New-Star and Exceltoo, used by champions of the “Petite Reine”. The title, headings, captions and lists are transcribed as printed; the text is summarized in Ebykr’s words, and the page images carry it in full.

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Les productions des USINES DE LARDY

[Ebykr summary; the article’s text is not reproduced. So that readers can gauge the full activity of the Usines de Lardy, the notice announces that it will give the list of the different models the firm makes:]

— Moyeux frein-tambour pour cyclomoteurs : RMM, type
Simplex 98 mm ordinaire ; RMM, type Duplex 98 mm, standard
chromé et luxe avec enjoliveur ;
— Pour vélomoteurs 98 cm3 : RMM, type Duo 125 mm,
standard chromé et luxe avec enjoliveur ;
— Pour vélomoteurs : RMM, type Duroc monobloc, spéciale-
ment étudié pour 125 cm3 populaire ;
— Pour vélomoteurs de 125 à 175 cm3 : RMM, type EP 130,
monobloc, alliage léger, freinage central, mâchoires 130/28 mm.

[Ebykr summary, after the list. The author says that all these models, of extreme power, give braking whose efficiency is beyond dispute, and that they have in any case given brilliant proof of it. The Usines de Lardy also present the whole range of bicycle hubs; the marques “New-Star” and “Exceltoo” can fit all machines without distinction, and these hubs are particularly appreciated by devotees of the “Petite Reine” and even by great champions.]

[Text only, a block of editorial copy cut from a magazine column. The heading “Les productions des USINES DE LARDY” is in bold roman type aligned to the right. An introductory sentence is set in italic with a phrase in bold roman. Four list items, each opening with a dash, are set entirely in italic, with the model figures in old-style numerals. A closing paragraph in italic carries one more phrase in bold roman, and the firm name appears in small capitals. There is no drawing, photograph, signature, street address or telephone number, and no text from the reverse of the leaf shows through.]