Les chaînes Sedis, Part One — L’Officiel du cycle, 1 October 1955, Yellorex Chains for Bicycles and Their Racing Results

From L’Officiel du cycle, du motocycle et du camping, 1 October 1955, N° 20, the paper’s special number before the Salon du Cycle at the Porte de Versailles, page 213: les chaines Sedis: Yellorex chains for bicycles, Yellow for moto, scooter and cyclomotor; the Yellow challenge, Tour de France 1955 (Bobet, Mercier), world championship (Ockers, Elve-Peugeot), Brankart, Gaul. The title, headings, captions and lists are transcribed as printed; the text is summarized in Ebykr’s words, and the page images carry it in full.

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Les chaînes SEDIS

[Ebykr summary; the article’s text is not reproduced. Addressing the reader directly, the author recalls the French quality chains: Yellorex for the bicycle, and Yellow for the motorcycle, the scooter and the cyclomotor. They are called two marques of worldwide reputation, appreciated by all who ride. Both have long been adopted by the most important French makers of bicycles, cyclomotors, motorcycles, scooters and cars, which the author calls the best of references. He then recalls the Yellow challenge, which each year rewards the best racing cyclists of the season, and the record of victories, the most recent being:]

Le Championnat du Monde avec Ockers sur cycles Elvé-Peugeot ;
Le Tour de France 1955 avec Louis Bobet de l’écurie Mercier, 2e Brankart sur cycles Elvé-Peugeot, 3e Gaul sur cycles Magnat-Debon.

[Ebykr summary, continued. The author asks whether the reader knows as well the maker of these two marques, that is Sedis, and offers to present it. The Compagnie des Transmissions mécaniques Sedis has specialized for more than half a century in making transmission chains for all vehicles and all industrial uses. Sedis is the abbreviation of the three departments (départements), which the notice goes on to name in the next column.]

(Suite page 217.)

[A block of column text only, set in italic type under a bold roman heading at the head of the column; the marque names “Yellorex”, “Yellow” and “Sedis” are set in upright roman, with “Sedis” in small capitals once, and the two results lines are set as separate short paragraphs. The words “(Suite page 217.)” stand alone at the lower right. There is no picture, signature, address block or stand number.]