Gautherot 1951 Advertisement — Super-Leader Derailleurs and Specialties

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Spécialités pour Cycles “SUPER-LEADER” ÉTABLISSEMENTS CH. GAUTHEROT
49, Rue du Drapeau, DIJON (Côte d’Or)

PARE-CHOC
“SUPER-LEADER”
s’adaptant sur
tous les
dérailleurs route
et les garantissant
contre tous les chocs
qu’ils subissent.

SALON DU CYCLE
Stand 165
Porte de Versailles

Modèle
Route

Dérailleur
SUPER-LEADER
à double guidage
de chaîne & fixation
monobloc

le Nouveau Dérailleur
“SUPER-LEADER”
compétition à
régulateur
automatique
de tension de Chaîne

Toutes nos Fabrications sont brevetées et déposées

Pub. S.O.S.P.

[A wide advertisement across the foot of the page, in a thin rule frame. The heading runs across the top: “Spécialités pour Cycles” in bold script, “SUPER-LEADER” in heavy condensed capitals between quotation marks over a thick underline, and the firm’s name in condensed capitals, with the address below. Three pen drawings with hand-lettered captions: at the left the “Super-Leader” derailleur guard, a curved bar clamped to the frame at the rear dropout and running around the derailleur, with its jockey wheel showing below; at the center the road derailleur mounted on the chain stay, with its cage, two jockey wheels, the freewheel and the chain; at the right the new competition derailleur with its cable and automatic chain-tension regulator. A tilted black card reversed out in white gives the Salon, the stand and the place. The patent line runs along the foot. Agency mark “Pub. S.O.S.P.” in small italic at the lower right. Type from the reverse of the leaf shows through the paper.]

[This advertisement shares page 86 of L’Officiel du cycle with advertisements for Persib-Lux and Vita, each held here as its own record, and one for the Guiller A.M.C. motorcycle.]