Dunois 1951 Advertisement — Mistral Pumps and the Radieuse Sport Spéciale

— Page 1 —
Pompes
MISTRAL

RADIEUSE
“SPORT”
Spéciale

GRAND SUCCÈS
AUPRÈS DES
COUREURS
400 x 24
480 x 24

LES MEILLEURES
POMPES
RENOMMEE
MONDIALE

MISTRAL

EN VENTE CHEZ TOUS LES GROSSISTES ET DETAILLANTS DE CYCLES
SALON DU CYCLE – STAND No 95

[A horizontal advertisement in black on cream, without a frame. Two frame pumps are drawn as flagpoles, each flying a hatched, wind-blown flag: the left flag lettered “MISTRAL” in slanting brush capitals, the right one “RADIEUSE “SPORT” Spéciale” in brush capitals and script; the left pump carries a small oval badge, and the right pump’s barrel is lettered “RADIEUSE Spéciale SPORT” on an arrow-shaped label. The word “Pompes” is in large brush script at the upper left, the sizes and claims in condensed sans-serif capitals, and the name “MISTRAL” in very large slanting capitals built of horizontal speed lines across the foot of the drawing. A black band carries the sales line in white capitals, and the Salon line follows in an extended display face. The artist’s signature “DEL” is lettered small in capitals at the lower right, just after the final L of the large “MISTRAL”. Show-through of text columns from the other side of the leaf is visible over the ground; it is not part of this advertisement.]

[This advertisement shares page 56 of L’Officiel du cycle with advertisements for the Gnome et Rhône R4 vélomoteur and the Terry saddle for motor machines.]