Dilecta 1954 Advertisement — Touring, Cyclotouring and Racing Cycles, Cyclomoteurs and Vélomoteurs

— Page 1 —
★ CYCLES
— Tourisme
— Cyclotourisme
— Course

Dilecta

★ CYCLOMOTEURS

Moteur ” VAP-DT ” 49 cc.
Moteur ” JUNIOR ” 49 cc.
Vélomoteurs, motoscooter, moteur ” COMET ” 98 cc.

” Toutes les côtes sans pédaler ”

Anciens Éts A. CHICHERY – LE BLANC (Indre)
Agence : 32, Avenue de la Grande-Armée, PARIS

[A ruled, text-only advertisement in black occupying most of a page. “Dilecta” is lettered in a large brush script climbing diagonally from lower left to upper right, its final stroke running on as an underline. At the upper left “Cycles” sits in a boxed heavy condensed capital label beside a star, with the three kinds of cycle listed below it in a light sans-serif after dashes; at the lower right a matching boxed label reads “Cyclomoteurs”. The engines are listed in bold condensed sans-serif, the slogan follows in bold italic between quotation marks, and the maker and Paris agency lines close the panel in condensed capitals. There are no drawings. The right edge of the panel, with the end of the script name and the frame, is cut close by the page edge.]

[This advertisement shares page 42 of L’Officiel du cycle with an advertisement for Raphaël Géminiani, held here as its own record, and one for the Mosquito auxiliary engine.]