C.E.V. 1955 Advertisement — Electrical Equipment for Cycles and Motorcycles: Dynamos, Headlamps and Speedometers

— Page 1 —
C.E.V.
MARQUE
DÉPOSÉE

MILANO Flli PAGANI ITALIE
VIA MONTE ALTISSIMO 14 Tél. 990044
(3 lignes)
Établissements à MILAN et VENEGONO

La plus importante maison italienne spécialisée dans la fa-
brication d’équipement électrique pour cycle et motocycle

Projecteurs
pour
motocyclettes
de tous types

Compteurs
kilométriques
pour motos et
cyclomoteurs

Encadrements
de plaques
moto et auto

Anti-
brouillard
auto

Volants magnétiques

Feux arrière

Avertisseurs

Commutateurs
interrupteurs

Dynamos
pour cycle

Phares
pour cycle

Département spécialisé dans la fabrication de :

Boîtiers-lampes torches
et de poche

EXPORTATION DANS LE MONDE ENTIER

Distributeur pour la France : Etablissements UTILAUTO
28-30, rue Pinel, PARIS (13e) — Tél. : Gob. 86-47

HALL DU CYCLE : Stand 156.

[A tall, narrow ruled advertisement in black and white. A ruled header band at the top holds the firm’s oval monogram “C.E.V.” with “MARQUE DÉPOSÉE” beneath it at the left, and the maker’s name and Milan address at the right. Below a double rule an italic claim runs across the full width. The body is a column of fine line-engraved illustrations, each with plain labels set at its left and right. From the top they show a motorcycle headlamp with a round speedometer fixed to its shell and a cable running to a small control unit; a large round flywheel magneto with cut-away openings and a raised hub; a small round rear lamp with a mesh face, a horn with a ribbed bell and mounting foot, and a small switch; a bicycle headlamp beside a bottle-shaped dynamo on a clamp bracket, with the C.E.V. mark on its body; and a square-bodied hand lamp with a carrying bail beside a long pocket torch. An italic line introduces the last two drawings and a spaced-capitals line on export follows them. A ruled footer gives the French distributor and its address and telephone number, and the stand line “HALL DU CYCLE : Stand 156.” sits unboxed below the border, its last digit smudged. Faint text from the reverse of the leaf shows through beside the pocket torch. No artist’s signature and no agency mark is visible.]

[This advertisement shares page 120 of L’Officiel du cycle with an advertisement for Ravat.]