Aluvac September 1953 Advertisement — Die-cast bicycle parts: chainring, chain guard, wrenches and a kickstand shown riding

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ALUVAC

FONDERIE DE PRÉCISION S. A.
32, BOULEVARD NATIONAL, 32
NANTERRE (SEINE)

Moulé sous pression

3
CARTER
DE CHAINE
3 attaches

4
PLATEAU DE PÉDALIER CHROMÉ
46 dents – 5 attaches

CLÉ
2 à 4 TROUS

CLÉ
1 à 8 TROUS

BÉQUILLE
EN POSITION DE ROULAGE

BÉQUILLE (licence Pletscher)

ALUVAC
MARQUE DÉPOSÉE

Tous échantillonnages et prix sur demande :

AGENCE GÉNÉRALE L.E.R.
134, Avenue de Malakoff — PARIS (16e)
Tél. KLEber 61-80 — 69-14

HALL DU CYCLE — Stand no 22

[A full-page advertisement in black on a plain ground, with no color, made of a dark band across the head and a ruled panel below it. In the dark band the name “ALUVAC” appears in white sans-serif capitals inside a white rounded outline at the left; at the right three lines of white spaced capitals give the foundry’s name and address, and beneath them “Moulé sous pression” is written across the band in white flowing script. The panel below is ruled on the left and bottom and shows six halftone drawings of cast parts with small bold sans-serif captions. At the upper left a pedal chainring with five spokes and cut-out windows is drawn in fine dot shading, captioned “4” below; at the upper right a chain guard with a winged design, a round central boss and three curved slots is drawn in the same way, with its caption “3” on top and set to the lower left of it. At the center a double-ended wrench with hexagonal sockets and a ribbed, triangular-patterned handle lies at a slant, and to its right a second double-ended wrench of cast form, drawn at the opposite slant, carries eight-hole sockets, each with its number and caption at the side. At the lower left a line drawing shows a kickstand fitted at the rear axle of a bicycle, with the word “ALUVAC” cast on its bracket, a clamp bolt at the top and the long tapering leg pointing to the right; at the lower right the same kickstand is drawn alone, and below it the name “ALUVAC” stands in a small rounded box with “MARQUE DÉPOSÉE” under it in tiny capitals. A heavy rule separates this from the foot, where the line of sales text is set in bold sans-serif, “AGENCE GÉNÉRALE L.E.R.” follows in large, heavy, stencil-like capitals with an inked edge, and the address and telephone lines are set in lighter sans-serif. Two signatures appear in the line drawings: a monogram of interlocked D and R beneath the left kickstand, and a small script signature reading “Rebour” with the same DR monogram before it beneath the leg of the right kickstand. Below the ruled panel a line in spaced capitals gives the hall and stand number.]