Tag Bruno Gormand

Key Events from the Company To capture the essence of Mavic is to look beyond individual patents and witness a century-plus cadence of innovation that has pulsed through the heart of Lyon since 1889. While our broader retrospective explores the…

The Golden Age of the Yellow Diamond: A Mavic Retrospective To the enthusiast of classic lightweight and vintage bicycles, few component makers evoke as much prestige and technological reverence as Mavic. Familiarity, too. Established in Lyon, France, in 1889, the…