S.I.C.M.M.O. 1950 Advertisement — Sport and Record, the Cycles of the Young

— Page 1 —
La marque de l’avenir…

S.I.C.M.M.O. ” Sport ”
S.I.C.M.M.O. ” Record ”
LES CYCLES DES JEUNES

SERVICE COMMERCIAL :
110, Boulevard Magenta, PARIS
Tél. : BOT. 99-29

Usines : SAINT-ÉTIENNE
et
ARGENTON – SUR – CREUSE

GROS – COMMISSION – EXPORTATION

AGENTS DEMANDÉS POUR LA FRANCE

[Design: an all-type advertisement in a plain ruled frame. “La marque de l’avenir…” opens in a large light italic sans-serif; the two model lines are in large bold serif capitals with the model names “Sport” and “Record” in bold italic between quotation marks, and “LES CYCLES DES JEUNES” follows in bold italic capitals above a centered rule. The commercial office and the works are set in two columns of light sans-serif, and “GROS – COMMISSION – EXPORTATION” runs across the foot of the frame in heavy extended capitals. The line “AGENTS DEMANDÉS POUR LA FRANCE” is set in bold italic letterspaced capitals just below the frame. No illustration, signature or agency mark.]

[This advertisement shares page 38 of L’Officiel du cycle with advertisements for JOO and Metalloplan, each held here as its own record, and others for Ferrand Fils clothing and gloves, Lipton AZA pistons, C.P.D.M. motorcycle parts, the Derny motorized bicycle, the Neiman lock and G. Poirier invalid carriages.]